SOURCE: Gold Lasso, Inc.

Gold Lasso, Inc.

July 12, 2012 09:30 ET

Gold Lasso Introduces "Ask the Expert"

GAITHERSBURG, MD--(Marketwire - Jul 12, 2012) -  Gold Lasso, a SAS provider of sophisticated emarketing solutions, is announcing their newest blog format, "Ask the Expert." After having over six years of success with "Trends and Takeaways," a subset of Gold Lasso's corporate blog, 'The From Line,' Gold Lasso has chosen to take a more customer-centric approach to blogging. "Ask the Expert" will choose two to three relevant industry questions each week from subscribers to be answered personally by a Gold Lasso expert.

Since its inception, "Trends and Takeaways" has provided their subscribers with valuable digital marketing information on such subjects as email deliverability, social media, email analytics, marketing automation, list building, segmentation, co-registration and message rendering. Contrary to typical informational newsletter formats, Gold Lasso chose the "Trends" format which covered 1 to 2 topics to provide their subscribers with the most useful and actionable content possible, aimed at increasing the overall success of their marketing. This original format was different because it focused on one specific industry trend and delved deep into its implementation rather than skimming over a variety of topics, as most newsletters tend to do. The current "Trends" archive boasts over 45 entries which will remain an accessible asset on the Gold Lasso website.

The new format "Ask the Expert" will be based on inquiry submissions, with the top two to three featured each week. Subscribers whose questions are chosen will receive a detailed response from a Gold Lasso in-house expert, as well as a $15 gift card in appreciation for their participation. Gold Lasso has over ten years of experience in the digital direct marketing field and delights in sharing their expertise with the marketing community. Elie Ashery, CEO, commented that, "Regardless of their industry, marketers share many of the same problems. With this new format, we hope to address these problems, cultivate a center of community based learning, as well as showcase our expertise and knowledge for the greater good of our subscribers."

Gold Lasso wants to buy your morning coffee! Submit your questions here and you could be enjoying Starbucks on us!

About Gold Lasso
Founded in 2002, Gold Lasso, located in Gaithersburg, Maryland, is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission; therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers ongoing strategic guidance. As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multichannel marketing success cost-effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing efforts without having to migrate to more expensive systems. We do this by leveraging open source technologies that afford us greater cost advantages that we pass on to our clients. Some of these features include an intuitive and user-friendly interface, in-depth metrics and reporting, campaign automation and a robust API for easy integration. Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and web marketing efforts.

Contact Information