SOURCE: Gold Lasso, Inc.
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March 18, 2008 08:30 ET
Gold Lasso Launches New Email Marketing Evaluation Service
New Clients to Receive Complete Email Marketing Program Evaluation Valued at $2,500
GAITHERSBURG, MD--(Marketwire - March 18, 2008) - Gold Lasso, Inc. (www.goldlasso.com), a
leading provider of on-demand email marketing software and services,
announced today that it has launched a new service, where new clients will
receive a complete evaluation of
their existing email marketing program. The evaluation, valued at
$2,500, includes a free 15 page report.
The service is designed for new clients' email marketing program by evaluating
the key areas required for successful campaigns. Armed with this
information, clients will experience increased results and understand what
is needed to build stronger email communications. Gold Lasso is one of the
few ESPs to offer an in-depth evaluation service for free.
"We found that a lot of new clients needed expert analysis of their email
marketing campaigns to enhance their success rate. By offering this 15
page evaluation, clients will be able to focus on areas that need
improvement and be able to maintain their lists, creative and overall
campaigns more effectively," says Elie Ashery, President of Gold Lasso.
The Existing Email Program Evaluation will include:
-- Deliverability
Analysis to understand what kind of deliverability rates a client is
experiencing and how to improve it. This includes Authentication Analysis,
Black List Analysis, Reputation Analysis, DNS/IP Analysis, and ISP
Complaint Review.
-- Content
Review will review the use of templates and coding to ensure that
recipients are able to view what is sent, and not trigger spam filters.
Rendering Analysis, Template Review, Content Review, Spam Analysis and
Mobile Analysis are included in the evaluation.
-- List
Management practices determine the success of email marketing efforts
and care is needed to ensure it is up to par with industry best practices.
The review will include: Compilation Analysis, Opt-In Analysis, Inactivity
Review, Segmentation Review, and Personalization Review.
-- Software
Integration is essential for maximizing more than basic data such as
names and emails. Gold Lasso will help review: Integration Review, CRM
Review, Web Analytics Review, SFA Review, and ERP Review.
About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive technology
marketing firm that started operations in 2001. The company primarily
services the association, publishing, retail, education, finance and
hospitality industries. For more information, visit the Gold Lasso Web site
at http://www.goldlasso.com or call 301-990-9857.