SOURCE: Gold Lasso, LLC

January 22, 2008 08:30 ET

Gold Lasso Partners With Pivotal Veracity for Optimized Email Delivery

GAITHERSBURG, MD--(Marketwire - January 22, 2008) - Gold Lasso, Inc. (, a leading provider of on-demand email marketing software, has announced a partnership with Pivotal Veracity, the number one ranked independent email delivery auditing and optimization company for large enterprises. This partnership allows Gold Lasso clients to check deliverability and conduct extensive message testing analysis with Pivotal Veracity's award winning eDesign Optimizer and eDelivery Tracker.

Gold Lasso clients, using eDesign Optimizer, can view how messages render on all popular US and International Mobile Phones, desktop readers, and at all major ISPs worldwide; ensure W3C and WDG code compliance; optimize English, French and Spanish language emails; and validate links and images to minimize load times and improve the recipient's experience. Pivotal Veracity's eDelivery Tracker solution provides a means to track what happens to emails after it reaches ISPs and Enterprises in over 60 countries in North America, Europe, and Asia. Gold Lasso clients will be able to pre-screen their messages to flag potential deliverability problems, and verify the email inbox delivery of their messages, which allow for ongoing monitoring and improvement of their online reputation.

"Gold Lasso is constantly striving to develop and incorporate the best features for email marketing campaigns. With over 90% of email volume spam, and 30% of legitimate opt-in emails that never reach the customer's inbox, we strive to ensure that every campaign is successful," says Elie Ashery, President & CEO of Gold Lasso.

Gold Lasso's email marketing solutions provide an integrated suite of Web-based products and services that empower the professional marketer with the ability to optimize the processes of planning, executing, managing and measuring their various email marketing efforts.

"The Gold Lasso and Pivotal Veracity partnership facilitates the way eLoop users monitor and control the deliverability and effectiveness of their entire email marketing program," said Deirdre Baird, President & CEO of Pivotal Veracity. "In a highly competitive marketplace, Gold Lasso customers will now have an advantage."


Gold Lasso, Inc., located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2001. The company primarily services the association, publishing, retail, education and hospitality industries. For more information, visit the Gold Lasso Web site at or call 301-990-9857.


Founded in 2003, Pivotal Veracity is a digital communications optimization company that provides legitimate companies with a comprehensive range of solutions and services for safeguarding and maximizing the deliverability, credibility, reputation and rendering of their critical email communications. Rated the top provider by analysts and industry experts, Pivotal Veracity is the leading choice for global enterprises and the world's most discriminating brands such as American Express, Borders, Consumer Reports, Cisco, Dow Jones, IBM, Nestle, Netflix, Oracle, Progressive, SAP, and Ulta.

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