Traffic Generation Ltd

Traffic Generation Ltd

February 15, 2013 15:48 ET

Gold Star Slots: Social Gaming Arm of Land Based US Casino Operator Launches on Facebook Offering Luxury Prize Worth Over $3500

GIBRALTAR, GIBRALTAR--(Marketwire - Feb. 15, 2013) -

Editors Note: There are two photos associated with this press release.

Gold Star Slots, the premier social application from Nevada Gold & Casinos Inc has officially launched on Facebook, bringing the South Dakota & Washington licensed land-based casino operator's gaming product to a global audience for the first time.

Gold Star Slots is a free-to-play casino app, made up of a range of exceptionally high quality slot machines, some taken directly from real casinos. Featuring a variety of highly engaging social components, from friend leader boards to gifting and sharing, the new app offers Nevada Gold's existing customer base the option to play their favorite games from the comfort of their own homes, while also allowing potential new customers to experience the thrill of playing real casino games for free online.

As part of Gold Star Slots' initial launch promotion, Nevada Gold is offering an amazing luxury trip for two, worth over $3500. The incredible prize will be awarded to the first player to become a Gold Star Master in the game and includes round-trip airfare to a real Wild West Adventure in Deadwood, South Dakota. The lucky winner will then receive full board and luxury accommodation for 4 nights at Hickok's hotel and casino and $100 worth of free gaming play, playable in any one of their 20 gaming halls. As if this wasn't enough, the winners will also have the chance to take a number of guided tours around the historic city and its museums, including breakfast or lunch with the Presidents at the Mount Rushmore National Memorial.

Social players can log onto the Gold Star Slots Page on Facebook to learn about upcoming events and promotions happening in Nevada Gold's physical properties, as well as take part in contests and competitions to win in-game currency to play with in the social app.

Ready to mirror the success seen by other land-based casino brands within the social sphere, Nevada Gold has launched the app in conjunction with technology and services provider, Traffic Generation. Utilizing its unique multi-channel monetization platform, The Hub, Traffic Generation provides a range of social marketing, community management and game optimization services, designed to increase player engagement and retention, while also maximising ROI.

"We are thrilled to be launching promotions across our land-based and social properties," said Trevor Taylor, Vice President Development & Operations at Nevada Gold. "Traffic Generation's Hub has successfully & uniquely given us a single view across all properties. It brings us closer to our players, and enables us to deliver exceptional prizes like this luxury trip."

Gold Star Slots is available to play for free on Facebook now.

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