SOURCE: Eloqua

Eloqua

April 05, 2011 09:01 ET

Golden State Warriors Takes Home the Gold From Gartner & 1to1 Media

NBA Team Leverages Eloqua to Win Prestigious Social Engagement Award

VIENNA, VA--(Marketwire - April 5, 2011) - Eloqua, the leading provider of Revenue Performance Management solutions, today announced that its client, the Golden State Warriors, has been named the Gold winner for Social Engagement in the 2011 Gartner & 1to1 Media CRM Excellence Awards for the Americas region. Leveraging Eloqua's platform, the NBA team was recognized for its highly successful social media campaign.

Gartner and 1to1 Media recognized the Golden State Warriors for its inventive "2010 Warriors Draft Challenge," which was designed to drive fan engagement around the unveiling of the team's new logo. Using Eloqua hypersites, landing pages and data collection capabilities, the team was able to run a highly personalized contest. Over a period of nine days, the Warriors revealed a challenge on a different social media platform, sparking fan engagement across the team's various hubs and creating excitement around the new logo in the run-up to its biggest sales event.

"From a marketing perspective, the campaign was a rousing success and our new brand has received overwhelmingly positive reviews," said Golden State Warriors President Robert Rowell. "The approach with which we went about unveiling the logo for our fans was unique and progressive, especially in the ways we utilized social media. We increased awareness of our brand by using social media platforms and tactics, and we also expanded our presence and reputation in the social media realm." 

The Warriors saw remarkable success using Eloqua's marketing automation platform to launch the creative campaign including:

  • Attracted 4,000 fans to their NBA Draft Party sales event, making it their biggest to date;
  • Sold 110 new season tickets and generated $287,000 in additional revenue in 2 months;
  • Increased their total Facebook "Likes" by 443% over the past year;
  • And increased their total Twitter followers by 597% over the past year.

"We're proud The Golden State Warriors has been recognized by the industry with this prestigious award from Gartner and 1to1 Media," said Joe Payne, CEO of Eloqua. "The team's success demonstrates the tremendous results Eloqua clients see when they combine their ingenuity with the best Revenue Performance Management solutions, and proves you can build awareness while boosting the bottom line."

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

The identification of a Gartner Award winner is not an endorsement by Gartner of any vendor, product or service.

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