Golden Sunset Trail Inc.
TSX VENTURE : GST.P

September 27, 2005 09:27 ET

Golden Sunset Trail Inc. and Inoventiv (Canada) Corp Announce Inoventiv to Debut Search&Display™ at OMMA in New York

STONEY CREEK, ONTARIO--(CCNMatthews - Sept. 27, 2005) - GOLDEN SUNSET TRAIL INC. ("Golden Sunset") (TSX VENTURE:GST.P):

INOVENTIV will launch its Search&Display online technology at the upcoming MediaPost OMMA show in New York on September 27th. Search&Display is a new online technology that combines search, branding and relevancy, enabling web users to search an advertiser's database and return relevant results all within a Search&Display ad unit. With Search&Display, online marketers can now rapidly and effectively make use of the full potential of their data, by deploying a branded search campaign, anywhere on the web and deliver real-time results back to an ad unit without leaving the page where the ad resides.

INOVENTIV's patent-pending technology rapidly responds to user queries by allowing one-to-one interaction with each ad unit to search for branded information and return relevant requested rich media content to the ad unit in real time without leaving the page where the ad resides. Using standard industry ad tags, Search&Display can be effectively deployed on any standard ad size.

Mr. John Marshall, President & Founder of Inoventiv states "the goal here is to get users the results fast from within the brand's database of information. Instead of linking to another site and leaving the page, Search&Display returns specific requested information in rich media and effectively qualifies the search request for the web user, within the ad unit. Search&Display also allows the user to adjust the search when the results are displayed. Sound and video files can also be searched and returned to a Search&Display ad unit. With the unprecedented increase in Online advertising budgets and the recognition of powerful measurement and reporting that online delivers, there is great demand for search, branding, relevance and higher conversion rates. Search&Display combines these requirements to convert web users into qualified online buyers before the click-through and gives online marketers a significant competitive edge".

In a Press Release dated August 11, 2005, Golden Sunset Trail Inc. announced that the Corporation had entered into a Lock-up Agreement dated July 25, 2005 with Inoventiv (Canada) Corp and the principal shareholders of Inoventiv pursuant to which the Corporation agreed to make an offer to purchase all of the issued and outstanding common shares of Inoventiv. The Principal Shareholders hold collectively 100.0 % of the issued and outstanding Inoventiv Shares.

Completion of the Proposed Acquisition is subject to a number of conditions, including but not limited to, Exchange approval. There can be no assurance that the Proposed Acquisition will be completed as proposed or at all.

Investors are cautioned that, except as disclosed in the filing statement to be prepared in connection with the Proposed Acquisition, any information released or received with respect to the Proposed Acquisition may not be accurate or complete and should not be relied upon. Trading in the securities of a capital pool company should be considered highly speculative.

The TSX Venture Exchange has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved of the contents of this press release.

The TSX Venture Exchange does not accept responsibility for the accuracy or adequacy of this release.

Contact Information

  • Golden Sunset Trail Inc.
    Daniel Donn
    President & CEO and Director
    (905) 643-8762
    Email: danieldonn@cogeco.ca
    or
    Inoventiv (Canada) Corp
    John Marshall
    President & CEO
    (905) 681-2750
    Email: john@inoventiv.com