SOURCE: Golden Telecom, Inc.

April 16, 2007 06:53 ET

Golden Telecom Is Launching an Advertising Campaign With a New Symbol for the Golden WiFi Network -- the Golden WiFi Antelope

MOSCOW -- (MARKET WIRE) -- April 16, 2007 -- Golden Telecom, Inc. ("Golden Telecom" or the "Company") (NASDAQ: GLDN), a leading facilities-based provider of integrated telecommunications and Internet services in major population centers throughout Russia and other countries of the Commonwealth of Independent States ("CIS"), announces the launch of its advertising campaign for Golden WiFi services.

Last year, Golden Telecom started the construction of a WiFi network and has deployed by now about 7,500 WiFi nodes covering around 800,000 Moscow households, open spaces in the center of Moscow, as well as the most popular public places.

After over three months of testing, wireless access through the Golden WiFi network was made available commercially in March 2007. Today, Golden Telecom offers broadband wireless Internet access to thousands of private users on the fast-growing Moscow market. 90,000 people tried wireless broadband access from Golden Telecom between November 2006 and March 2007.

In accordance with its strategy of bringing services to mass markets, Golden Telecom is launching an advertising campaign whose centerpiece will be the character -- the Golden WiFi antelope.

The Golden WiFi antelope recalls a Rudyard Kipling tale in which an Antelope produces unlimited gold coins from under its hooves. Thus, the Golden WiFi antelope symbolizes the uninterrupted advancement of the network and expansion of its coverage zone, and likewise the possibility of wireless Internet access in any kind of space. The campaign slogan is "Golden WiFi in the City Never Stops Growing."

A full range of advertising and promotional materials for the campaign have been prepared with the new symbol. The campaign will include promotional events both to attract users and to increase brand awareness.

About Golden Telecom (www.goldentelecom.ru):

Golden Telecom, Inc. (Golden Telecom) (NASDAQ: GLDN) is the leading integrated telecommunications and Internet services provider in the largest population areas of Russia and other countries of the CIS (Confederation of Independent States) with its own network resources and infrastructure. The company provides telephony, data transfer and Internet access services for corporations, operators and private users through its own ground networks in the biggest cities, including Moscow, Kiev, St. Petersburg, Nizhny Novgorod, Samara, Kaliningrad, Krasnoyarsk, Almaty and Tashkent, as well as through fiber optic and satellite communications networks, including around 290 combined access points in Russia and other countries of the CIS. The company offers mobile connection services in Kiev and Odessa.

The announcement contained in this press release is of a prospective nature and made in accordance with the law "On Reform of Judicial Procedure Regarding Disputes Connected with Securities" from the year 1995. This includes announcements relating to the Golden WiFi advertising campaign. It is important to bear in mind that such announcements involve a certain amount of risk and uncertainty that can lead to significant discrepancy between the actual results and announced intentions. These factors of risk and uncertainty include, unconditionally, the possibility that the launch of the Golden WiFi advertising campaign may not occur as stated. Additional information about factors that can lead to a significant discrepancy between the final results and the indications in the prospective announcements can be found in the reports presented by the company to the United States Securities and Exchange Commission, including quarterly Form 10-Q filings, regular Form 8-K filings submitted in 2007, and in the company's yearly Form 10-K report for the financial year ending on December 31, 2006.

Contact Information

  • To receive additional information, please contact:

    Public Relations Department:
    Anna Chin Go Pin
    e-mail: Email Contact
    tel: +7-495-797-9300
    fax: +7-495-797-9332

    Investor Relations Department:
    Alexei Subbotin
    e-mail: Email Contact
    tel: +7-495-797-9300
    fax: +7-495-797-9331

    www.goldentelecom.ru