SOURCE: imc2

March 07, 2007 11:25 ET

GoLemur!® Names imc2 Its First Interactive Agency-of-Record

Digital Marketing Powerhouse Set to Develop and Launch Online Community

NEW YORK, NY -- (MARKET WIRE) -- March 7, 2007 -- imc2, a top 10 digital agency, was named GoLemur!®'s first interactive agency-of-record (AOR) after besting several leading digital marketing firms. The agency earned the online creative development, Web development, media planning and buying, and search engine marketing responsibilities for the social networking company. This win is one of 10 new business wins for the agency in recent months.

"This is an exciting time in the digital arena. Online communities are more powerful than ever," said Tony Sklar, president and COO of GoLemur!. "Today, more than ever, there is a clear convergence of media tactics and imc2 will help us capitalize on those opportunities to move our community to the forefront."

Imc2 was appointed GoLemur!'s AOR after demonstrating its expertise in blending strategies that transcend both traditional and interactive advertising. According to GoLemur!, the agency understands their specific online target and what resonates with this group in order to drive a strong response that leads to message interaction.

"As more consumers look to the online space for information and entertainment, it's imc2's responsibility to maintain a high level of visibility and relevancy for GoLemur!," said Steve Minichini, imc2's vice president and managing director, New York. "In an age when the consumer is in control of the marketing messages they allow in, creating dynamic, relevant messaging to break through the competitive clutter is the top priority."

About GoLemur!

GoLemur!® (www.golemur.com), founded in 2006, is a wholly owned subsidiary of Winmax Trading Group, Inc. GoLemur! is a social and enterprise network that provides the end user with multiple access portals. From mobile devices and devices that have internet connectivity, GoLemur! enables its members to stream video on a proprietary, patent-pending media player, as well as post pictures, manage and distribute files to friends and associates.

About imc2

Imc2 -- an independent, digital marketing agency -- is dedicated to helping its clients achieve their business objectives through interactive marketing. Recently ranking in the Top 10 on AdAge's "Top 50 Interactive Agencies," imc2 has offices in New York City, Dallas, Philadelphia and Cincinnati. imc2 has more than 350 talented staff members and provides interactive services in the following areas: strategy and insight, media and promotions, Web development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Johnson & Johnson and Pfizer. Please visit www.imc2.com for more information.

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