SOURCE: Sitecore


March 13, 2012 08:00 ET

Golf Channel Wins Sitecore's North American Site of the Year Award

New Digital Strategy Engages Golf Fans With Video and Social Networking Features

SAN FRANCISCO, CA--(Marketwire - Mar 13, 2012) - Sitecore today announced that Golf Channel has been named the North American Site of the Year for 2011. Golf Channel, available in more than 120 million homes worldwide, implemented Sitecore's Web platform to optimize its website as a fan generation channel, to improve brand awareness and to provide a superior online experience. is the primary Web property for Golf Channel, an NBC Sports Group network that serves more than 1 million unique visitors each month.

"Sitecore's software allows us to publish real-time news content integrated with a high-performance Content Delivery Network to engage visitors with tailored experiences for their local market," said Michael Lowe, Sr. Director, Business & Strategy for "We have boosted our editorial, video and photo content and consolidated all our blogs into one tour blog, GolfTalkCentral. This has significantly increased our website traffic and totally enhanced the fan experience."

Golf Channel implemented Sitecore's Web platform to build a highly dynamic, rapidly evolving high-traffic website with a business user-friendly set of administrative features. Personalization features were used to deliver geo-specific weather, tee-times, course availability and user profile data. A significant number of social and community features including Twitter modules for delivering specific content via Twitter using the search API, Facebook integrations and custom social interactions such as comment/discussion boards and live chats unique to the experience.

Each year, Sitecore's Site of the Year awards recognizes organizations that leverage Sitecore's technology to develop an outstanding Web presence and to deliver an engaging digital experience. Sitecore's partners and customers submit nominations on the use of Sitecore's products to deliver more effective business processes and advance online strategies. Nominations are judged on creativity, integration with rich data sources and applications, the ability to engage, educate and motivate an action, and the overall user experience.

In addition to the Sitecore Site of the Year winner, the category winners are:

Best Site Representing the Arts
The Metropolitan Museum of Art
Partner: Cogapp

Best Association/Member-based Site
Directors Guild of America
Partner: The Revere Group

Best Custom Business Solution
Elsevier Business Intelligence
Partner: Velir

Best Education Site (US)
Massachusetts College of Pharmacy and Health Sciences
Partner: Boston Interactive

Best Education Site (Canada)
U of Alberta

Best Energy Site
PFC Energy
Partner: NavigationArts

Best Event Site
CA Technologies: Event Site
Partner: Rosetta

Best Faith-Based Site

Best Finance Site
Partner: BGT Partners

Best Government Site
City of Cambridge, MA
Partner: ISITE Design

Best Healthcare Site
California Healthcare Foundation
Partner: Parse3

Best Insurance Site
The Co-operators

Best Legal Site
Hanson Bridgett
Partner: Agency Oasis

Best Leisure/Healthclub Site
Partner: Hedgehog Development

Best Manufacturing Site
Aegion Corporation
Partner: Roundedcube

Best Media and Advertising Site
Golf Channel

Best Product Catalog Site
Partner: Horizontal Integration

Best Professional, Business, and Personal Services Site
Iron Mountain
Partner: Verndale

Best Real Estate Site
Partner: NavigationArts

Best Restaurant Site
Partner: MRM

Best Retail, Wholesale and Consumer Site
Ripon Athletic
Partner: Aware Web Solutions

Best Technology Site

Best Telecom Site
Verizon Insider
Partner: MODAL Digital Agency

Best Tourism Site
Travel Alberta
Partner: non~linear creations

Best Web Application
Partner: FCV

Follow @Sitecore on Twitter to join the conversation on Site of the Year and all the winners.

About Sitecore
Sitecore redefines how organizations engage with audiences, powering compelling experiences that sense and adapt to visitors both online and in-person.

Sitecore's leading Content Management System software is the first to cohesively integrate with marketing automation, intranet portal, e-commerce, web optimization, social media and campaign management technologies. This broad choice of capabilities enables marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and digital business strategy. Businesses can now easily identify, serve and convert new customers with Sitecore's Digital Marketing System, part of its encompassing Customer Engagement Platform.

Thousands of public and private organizations have created and now manage more than 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Comcast, Heineken, Microsoft, Omni Hotels, Siemens, The Knot and Verizon.

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