SOURCE: Full Swing Golf

Full Swing Golf

November 03, 2011 07:58 ET

Golf Simulator Leaders Full Swing Golf and Fore Golf Announce Merger

SAN DIEGO, CA--(Marketwire - Nov 3, 2011) - Full Swing Golf, the most trusted brand in golf simulators, has announced the completion of a merger with Florida-based Fore Golf, Inc -- the official golf simulator partner of the PGA Center for Learning and Performance. The new company will offer a compelling set of innovative products that will address opportunities in the indoor golf, gaming, and home entertainment markets.

By combining the passion, experience, and technology of two leading-edge companies, the merger creates a clear leader in the indoor golf simulator industry, with immediate value to clients, distributors and partners around the globe. The newly formed company will operate under the name of Full Swing Golf and have operations in California and Florida, serving clients through an established worldwide dealer network.

"We've been looking for an organization that can immediately expand our product portfolio, build on our industry reputation as the most reliable and realistic system, and allow us to expand into larger markets," states Full Swing Golf CEO Eric Murray. "Couple this with industry experts Bill Hamlin, Founder PGA Tour Super Stores and Erik Lugris, Founder of Fore Golf, and this combination of people, technology and vision are unsurpassed."

"The new Full Swing Golf will be uniquely positioned to elevate the art and science of golf simulation and bring people together in ways never before possible," adds Full Swing Golf's new CTO Erik Lugris. "Our product strategy is to preserve existing client's investments and give future customers the clear advantage of the best possible system at the lowest possible cost."

Indoor golf facilities, sporting goods stores, entertainment centers, golf academies, and other enterprises rely on proven Full Swing Golf Simulators to power and grow their business, benefiting from the best price-performance offering in the industry -- available through affordable leasing plans and supported by a world class service organization.

Full Swing invites current and potential partners, clients and other interested parties to visit the San Diego, CA; Vero Beach, FL; or other showrooms worldwide to see just how far the sport and science of indoor golf has come. For more information, please visit us online at

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About Full Swing Golf
Over the past 25 years, Full Swing Golf has pioneered the indoor golf experience by creating a network of premium golf simulators that connects businesses and consumers worldwide. The company allows golfers at all levels to play, practice, and compete on internet-connected simulators -- with a library of over 70 championship golf courses and an online Indoor Golf Club. Full Swing golfers benefit from lower costs, faster rounds, immediate feedback, advanced analytics and other elements that result in rapid game improvement and enjoyment in a comfortable setting. The company is headquartered in San Diego, California with a network of distributors representing over 70 countries.

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