SOURCE: Full Swing Golf

Full Swing Golf

March 14, 2012 07:58 ET

Golf Simulator Leaders Full Swing Golf and Sports Coach Systems Enter Exclusive Agreement

SAN DIEGO, CA--(Marketwire - Mar 14, 2012) - Full Swing Golf, worldwide golf simulator leader, has entered into a long-term exclusive distribution and co-development agreement with Surrey UK-based Sports Coach Systems. For over nineteen years, Sports Coach has led the European market for sports simulation with over one thousand systems sold in the last three years alone. Eric Murray, CEO of Full Swing Golf, states, "Our partnership with Sports Coach instantly expands our global network of interconnected sports simulators and allows us to offer an entry level system with proven performance."

Andy Cole, Director of Sports Coach Systems Limited, explains, "This partnership lowers the barriers to entry for clients looking for professional grade golf simulators that can really drive results for their game or business -- by bringing together two talented teams that are revolutionizing the industry."

Erik Lugris, CTO Full Swing Golf, adds, "I have known Andy Cole and Sports Coach Systems for many years, and they are a perfect partner. Sports Coach's simulators meet the highest standards for accurate ball flight tracking and performance." He further states, "This fits perfectly into our plan to dominate the industry by offering unbeatable technology and platform solutions."

Effective immediately, Full Swing Golf will offer Sports Coach branded simulators and component solutions. All Sports Coach simulators feature highly accurate high speed camera tracking technology and a library of over 130 courses. Clients can order the simulator fully assembled and installed at their location, or for the experienced DIY community, purchase a package that includes just the tracking and simulation software. This opens new opportunities for millions of golfers with home theaters who want to utilize existing spaces, computers, and projectors, and who can start playing and practicing at home for a price starting under ten thousand dollars.

"Our larger goal as the leader of this category is to identify the best of breed golf technologies and align with them to increase their distribution and grow our combined installations, playable content and audience," states Murray. Cole agrees, "Full Swing's global distribution network is clearly the largest in the world, and we're proud to be a part of it. We share Full Swing's vision of a future where our collective clients can connect and play any course in the world, regardless of what equipment they are using. We just brought the future a lot closer today."

About Full Swing Golf
For more than 25 years, Full Swing Golf has delivered the ultimate indoor golf experience to clients in over 100 countries worldwide through a global network of connected golf simulators. The company allows golfers at all levels to play, practice, and compete indoors using real equipment, on real courses, and see real results for their game or business. Full Swing indoor golfers benefit from lower costs, faster rounds, immediate feedback, advanced analytics, and other elements that result in rapid game improvement and enjoyment in a comfortable setting. The company is headquartered in San Diego, California.

About Sports Coach Systems
Sports Coach Systems was founded in 1992 by Andy Cole and is a manufacturer of golf simulators and the developer of GPS Architecture. Sports Coach's reputation in Europe is unsurpassed for accuracy, advanced programming, reliability, and customer service. The company regularly adds new features -- due to the constant feedback from indoor golf centers -- enabling year round revenue generation to maximize facilities' profitability. Additionally, it focuses on unique software developments, enhanced graphics, slick user-friendly interface, and regular free-of-charge software upgrades. The course library is the largest in the world with 130 released courses and another 54 courses under development.

Contact Information

  • Contact:
    Andy Cole
    Sports Coach Systems Limited
    +44 (0) 1306 741888
    Email Contact

    Fred Augenstein
    Full Swing Golf
    (772) 770-1511
    Email Contact