SOURCE: Action Engine

March 25, 2008 08:57 ET and Action Engine "Tee-Off" With Launch of Mobile Golf Course Finder Application for Consumers

Ad-Supported Mobile Application Lets Golf Enthusiasts Search and Access Course Data From Their Phones

BELLEVUE, WA--(Marketwire - March 25, 2008) - Sports Illustrated Digital Group and Action Engine® Corporation, The On-Device Portal Company™, today announced the launch of Course Finder a beta version of a subscription-free, downloadable mobile application that delivers personalized golf course content from, a Sports Illustrated Digital property. Course Finder provides golf enthusiasts with the ability to search for golf course information based on select criteria, gather information on those courses and then set preferences and favorites for future use.

" is the most trusted name in the sport for golfers and fans seeking the most informative, timely and award-winning take on breaking news, scores, instruction, equipment and travel. Through this partnership our unique and highly used golf course database will now be available to golfers any time, anywhere," said Kenneth Fuchs, Vice President and GM, SI Digital.

Developed using the Action Engine Mobile Application Platform™, Course Finder provides mobile users with many features to make their golf experiences easier to manage. Application highlights include a variety of menu options such as

--  Search - Golfers can conduct searches on their mobile phone to find
    the top golf courses based on search criteria such as name, location,
    course type, course amenities and number of holes. Search results include a
    description of the course, information on course type, price, amenities,
    contact information for the course and course ratings.
    By reviewing the search results from Course Finder, consumers
    can use their mobile phone to compare course types, ratings, amenities
    and fees to select the best golf course for their needs, even when
--  Call or Add to Contacts - All of the Course Finder
    application features are fully integrated with the features of the phone.
    Once the course contact information is displayed, a user can click on the
    phone number to call the course and arrange tee times or add the course to
    their phone's Contacts file with just one touch.
--  My Preferences - Golfers can set up and save preferences for faster,
    more relevant searches.  For example, a user can program searches based on
    their preferences on the number of holes (9, 18, 18+), course amenities
    (food, instruction, practice facilities) or course type (public, private,
    semi-private, resort or military).
--  Search History - Golfers can store the last five searches they conduct
    for quick reference and easy reuse.
--  Recent Courses - Golfers can store information on the last five
    courses they viewed for quick review.

"It is clear that leading content companies, like, are turning to mobile applications to embed their brand and content directly on the phones that consumers carry with them throughout the day," said Scott G. Silk, president and CEO of Action Engine. "Action Engine's mobile advertising and user experience technology eliminates the price and usability barriers for mobile data services, driving significant consumer adoption for our customers."

The application is available today with support for 28 phones running the Microsoft Windows Mobile platform. Windows Mobile is the exclusive launch advertiser for the new service. To download the application, consumers can either text "GOLF" to 58585 to receive a text message with a link to download Course Finder or simply go to on your phone's mobile browser and follow the instructions provided.

For more information on the Course Finder application, please visit:

About Action Engine

Action Engine, the On-Device Portal (ODP) Company™, enables media companies and network operators to build, deploy, monetize and manage highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engine's best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities that increase profitability, lower cost of ownership, speed time to market and drive brand-awareness. As the acknowledged market leader in ODP technology, Action Engine has successfully deployed its award-winning software for numerous companies including AOL, The Wall Street,, Barron',, Sports Illustrated,, TiVo, Sprint, and Verizon Wireless. Additional information is available at +1 (425) 498-1500,, and

Action Engine is a registered trademark, and Action Engine Mobile Application Platform, On-Device Portal Company, and Brand-n-Go are trademarks of Action Engine Corporation. All other names, brands, or products may be trademarks or registered trademarks of their respective owners.

Contact Information

  • Press Contacts:
    Action Engine
    Anne Baker
    VP of Marketing
    +1 (425) 498-1527
    Email Contact

    Scott Novak
    SI Group VP, Communications
    212 522-2687
    Email Contact