SOURCE: Gongos


June 27, 2013 08:00 ET

Gongos Appoints Tom Krause Vice President, Client Service

Andrea Hicks Joins as Research Director

AUBURN HILLS, MI--(Marketwired - Jun 27, 2013) - Tom Krause joins Gongos in the newly formed position of Vice President, Client Service, as announced today by president & CEO Camille Nicita. The company also appoints Andrea Hicks as Research Director. Both are seasoned research practitioners and corporate insights specialists. Krause was most recently with Advance Auto Parts and Hicks with Domino's Pizza.

"During his tenure on the corporate and supplier-side of research, Tom has been a longstanding client and friend of Gongos'," said Nicita. "His deep-seated knowledge as a strategic consultant in the retail, technology and automotive sectors will prove valuable to all of our teams. Both he and Andrea are sure to add new layers of insight, as well as thrive in our company culture."

Krause will join the long-established General Motors client team on the automaker's ongoing business, and he will work across Gongos' internal teams to further develop the company's client-centric business curriculum. He was most recently Director of Customer Research at Virginia-based Advance Auto Parts, and has held positions at Best Buy, Pillsbury and Maritz Research. He holds a Master of Science-Marketing from the A.C. Nielson Center for Marketing Research at the University of Wisconsin-Madison.

As Research Director, Hicks joins a dedicated project team that collaborates with national CPG, retail, and services organizations. With an emphasis on applied analytics to address business challenges, she was most recently Program Leader-Strategy and Insights at Michigan-based Domino's Pizza, and has also held positions at Experian and Maritz Research. She holds a Master of Science in Survey Research and Methodology from the University of Nebraska-Lincoln and a BSBA in Statistics from the University of Denver.

Gongos' approach to decision intelligence supports Global 1000 companies. Fusing technology with custom research and insights curation, Gongos offers clients multiple levels of engagement to address their ongoing business challenges. Serving the consumer products, retail, financial services, transportation and technology spaces, Gongos combines innovative and foundational approaches to primary research and market intelligence.

The company's primary research division, Gongos Research, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. Focuses include concept and product development, voice of the customer, price/feature optimization, emotional connections, shopper immersion, positioning and segmentation. Its holistic approaches incorporate both qualitative and quantitative techniques.

Gongos works with companies such as Hallmark Cards, Coca-Cola, Mars, Visa, GM and Chrysler Group. In 2007, the company was first named to the Inc. 5000 list of "The Fastest Growing Companies in America" and is among the Honomichl Top 50 U.S. marketing research organizations. For further insight into the Gongos culture, visit

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