SOURCE: Good Health Advertising

September 18, 2007 14:55 ET

Good Health Advertising and MedHelp in Ad Partnership

Leading Online Health Community, MedHelp, Includes Unique Doctor-Patient Forums With Leading Doctors

NEW YORK, NY--(Marketwire - September 18, 2007) - Good Health Advertising (GHA) (http://www.goodhealthadvertising.com) today announced that it signed a partnership agreement with MedHelp to sell online advertising on www.medhelp.org. GHA represents more than 30 high-quality health, medical and healthy living Web sites, offering advertisers a monthly reach of over 8 million health information consumers.

MedHelp is the leading online health community connecting people to medical experts, people with shared medical experiences, and medical information. Visitors are able to ask questions directly to leading medical professionals from some of the best institutions in the world including, Cleveland Clinic, Cornell University, National Jewish Medical & Research Center, Stanford Medical School, and Massachusetts General Hospital. Founded in 1994, MedHelp now attracts over 4 million unique visitors per month, placing the site in the top ten of all health information web sites (Hitwise).

"MedHelp represents a great marketing partner for a wide variety of health and medically focused companies promoting both over-the-counter remedies and prescription drug products," says Robert Kadar, CEO and Founder of Good Health Advertising. "Unlike many other online health sites which attract the casual user interested in acquiring basic disease information, visitors to MedHelp have the opportunity to ask questions directly of physicians about their specific medical concerns and conditions and hence represent an unusually qualified and engaged audience."

"All pharmaceutical companies are interested in encouraging and supporting patient-to-physician consultations. MedHelp is at the forefront of this important online development. MedHelp represents the next generation of Direct to Consumer advertising programs because it enables the pharma brands to support and participate in physician to patient discussions in the online environment," Mr. Kadar concludes.

"MedHelp is committed to providing targeted, valuable and flexible online communications, promotions and patient education that will benefit our loyal user base as well as our sponsors," says John de Souza, CEO of MedHelp.

Founded in 1994, MedHelp (www.medhelp.org) was created out of the need to have one reliable resource for people to access the highest quality medical information, expert advice and shared experiences. As one of the oldest and most active online health community, MedHelp has over 13 years of patient and doctor commentary and feedback on a wide range of health-related topics and information. MedHelp connects 4 million people each month with the best doctors, hospitals and specialists in the world as well as with others with shared healthcare interests and experiences. MedHelp is based in San Francisco and is self-funded.

New York-based Good Health Advertising (www.goodhealthadvertising.com) provides advertisers and ad agency partners an efficient and realizable new way to reach the long-tail of online health consumers while also providing health information publishers with a dependable, high-quality revenue stream. Privately-held GHA represents more than 30 high-quality health, medical and healthy living Web sites, offering advertisers a monthly reach of over 8 million health information consumers. Among the sites represented by GHA are: MedHelp.org; WrongDiagnosis; DietDetective.com; OPTIMIZERx; EVTV1; TheDiabeticDiet; Eat2GetFit.com.com; HealthCastle.com; and Diet.com. GHA was founded by Robert Kadar who was Director, National Sales for the Healthology division of iVillage, an NBC Universal Company where he helped launch the first advertising sales efforts for this medical content syndicator. He also spent over five years building and managing the original DoubleClick Network.

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