SOURCE: Good Health Advertising

July 17, 2007 09:40 ET

Good Health Advertising Launches Advertising Vertical for Healthcare Industry

Will Deliver Unique Value to Health Information Consumers, Advertisers and Publishers

NEW YORK, NY--(Marketwire - July 17, 2007) - Good Health Advertising (GHA) today announced ad sales partnerships with more than 30 high-quality health, medical and healthy living Web sites, offering advertisers a monthly reach of over 6 million health information consumers.

Founded by Robert Kadar who most recently was Director, National Sales for the Healthology division of iVillage, an NBC Universal Company where he helped launch the first advertising sales efforts for this medical content syndicator, Good Health Advertising will rep high-quality, health-focused Web publishers featuring trusted content on many of the most pressing health issues facing Americans today such as heart disease, cancer and diabetes. Inventory will be sold on a site-specific basis or will be aggregated by similar audiences from each site to provide healthcare, medical and pharmaceutical marketers with a unique opportunity to reach potential customers at significant scale. Good Health Advertising also offers opportunities to target healthy living and healthy lifestyle content such as weight loss, nutrition, fitness, skin care and many others relevant to so many consumers.

"The Internet has emerged as a rich source of healthcare and medical information available to millions of consumers across thousands of sites. The health category is the second-largest advertising segment in the U.S. Our job will be to match marketers with the right audiences for their health and healthy lifestyle products and services," says Mr. Kadar, founder and CEO of Good Health Advertising. "There are many small to mid-sized publishers that deliver high-value content and reach important, engaged audiences. Good Health Advertising is dedicated to serving the needs of these small to mid-sized health information publishers. We make it easy for our advertising agency colleagues to reach valuable and desirable sites and audiences they may otherwise miss."

Among the sites represented by GHA are: MedHelp.org; WrongDiagnosis; OPTIMIZERx; EVTV1; TheDiabeticDiet; Eat2GetFit.com.com; HealthCastle.com; Diet.com and Spine-Health.com. In all, GHA reps more than 30 sites that attract more than 6 million monthly unique visitors.

"In today's search-dominated Internet environment, most consumers start their health research online via search and often end up navigating to those sites that best appear to meet their specific needs," says Mr. Kadar. "As a result, millions of consumers by-pass the big health sites and spend time on lesser known, but excellent quality sites. We exist to help these sites best monetize their growing traffic and help Health and Medical marketers reach their target audience on these search optimized sites.

Unlike many of today's mass-reach, untargeted, ad networks, GHA represents a limited number of health publishers that offer only the best in health-related content, with complete transparency in site partnerships. As a result, advertisers can be confidant that their brand advertising will appear in appropriate environments. The experienced health professionals at GHA understand the sensitivities inherent in the health sector and the regulatory environment under which the pharmaceutical companies operate every day.

"So far the response has been great," Mr.Kadar, whose background includes over five years of building and managing the original DoubleClick Network, concludes. "Quality health information publishers are eager for quality representation and media planners are always looking for new solutions for their clients. Charter advertisers at launch include several major pharmaceutical manufacturers and leading CPG brands."

Good Health Advertising (www.goodhealthadvertising.com) provides advertisers and ad agency partners an efficient and realizable new way to reach the long-tail of online health consumers while also providing health information publishers with a dependable, high-quality revenue stream. Privately held GHA represents more than 30 high-quality health, medical and healthy living Web sites, offering advertisers a monthly reach of over 6 million health information consumers.

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