SOURCE: Good Health Advertising

July 07, 2008 09:50 ET

Good Health Advertising Tops 8 Million Uniques in First comScore Ranking

Closes Initial Financing Round Led by Gersh Venture Partners

NEW YORK, NY--(Marketwire - July 7, 2008) - Good Health Advertising (GHA), which represents a collection of exceptional health and medical Web sites and email patient lists, today announced that in its first comScore ranking, monthly unique visitors in the US topped 8 million* putting GHA among the top 15 health web properties, with more "Total Visits" than Yahoo! Health and Health. GHA's select portfolio of sites generates more than 43 million page views.

"Our appearance in comScore is an important milestone for the company as many of our advertising agency colleagues utilize this service to assist them in their media planning duties," says Robert Kadar, CEO and founder of Good Health Advertising.

Good Health Advertising also announced it has closed an initial round of financing led by Gersh Venture Partners based in New York City along with a group of experienced, Internet focused individual investors. The amount raised in this initial financing round is just under $1 million.

"Good Health Advertising provides health-focused marketers and their advertising agencies with one of the most effective advertising solutions available to the health industry. We call it a 'start-up with a head start' in that Good Health Advertising so quickly amassed over 8 million unique in a record amount of time," says Lewis Gersh, Managing Partner of GVP. "GHA provides integrated, targeted buy opportunities for major marketers across a network of high-quality health and medical properties plus condition-specific email patient lists. This allows marketers to efficiently buy and have their dollars optimized across the best niche properties that could never effectively represent themselves. Good Health Advertising is the cure for health marketers."

"The health category is the second-largest advertising segment in the US and the Internet has emerged as the number one source of consumer health and medical information available today. Millions of consumers, patients and caregivers access health information online everyday often bypassing the big portals and navigating directly to more condition specific health sites offering a deeper and richer user experience," says Mr. Robert Kadar, founder and CEO of Good Health Advertising. "Our goal is to identify the best of these emerging and fast growing health and medical publishers and make them available to the leading pharmaceutical companies and their advertising agencies for targeted and impactful, educational and promotional programs.

"Good Health Advertising is dedicated to serving the needs of these publishing partners many of whom are top 50 ranked comScore sites in their own right. We make it easy for our advertisers to reach valuable and desirable sites and audiences they may otherwise miss," concludes Mr. Kadar.

According to Mike Edelhart, Managing Director of First30 Services and CEO of Live Deal, who serves on the Good Health Advertising Board of Directors, "We live in the age of the empowered patient. More and more people are using the Internet to improve their health and manage the health challenges that they or their loved ones might be facing. Good Health Advertising is in the perfect position to capitalize on this important trend as they partner with the types of sites attracting this new generation of empowered patients. In a very short period of time, Good Health Advertising has emerged as an important and sizeable player in the online Health industry"

Gersh Venture Partners, LLC ( is a boutique venture capital firm that invests in seed and early-stage technology companies in the online media and transaction processing sectors. In addition to GHA (, online media portfolio companies also include FetchBack (, Precision Prospects (, Directories (, Lookery (, DesignBuggy ( and IndustryBrains (, which was sold to Marchex. Many GVP portfolio companies share space in one of two "incubator" environments in New York City.

Individual investors: William Benedict, CEO of Alpine Meridian and an advisor to corporations in sectors including digital media, healthcare information, and electronic payments; Tania Modic, who runs Western Investments Capital, LLC whose investments include, which went public and was acquired by NBC; Larry Braitman, an online advertising veteran who co-founded of Flycast Communications in 1996 which was acquired by CMGI (NASDAQ: CMGI) and more recently Adify, recently acquired by Cox Enterprises; Richard Thompson, founding CEO of Flycast Communications which was acquired by CMGI and who was the co-founder and former SVP of Adify; and Geoff Judge who co-founded 24/7 Real Media which went public and was acquired by WPP Group plc. (NASDAQ: WPPGY).

New York-based Good Health Advertising ( provides advertisers and ad agency partners an efficient and realizable new way to reach the long-tail of online health consumers while also providing health information publishers with a dependable, high-quality revenue stream. Privately held GHA represents a collection of high-quality health focused Web sites and patient email lists, offering advertisers a monthly reach of over 8 million health information consumers.

GHA was founded by Robert Kadar, who was in charge of national advertising sales for the Healthology division of iVillage, an NBC Universal Company where he helped launch the first advertising sales efforts for this medical content syndicator. Prior to this, Robert was a Vice President in the DoubleClick Media Division recently purchased by Google where he spent over five years building and managing the original DoubleClick Advertising Network and managed the global AltaVista relationship, DoubleClick's largest and most important publishing partner. For more information visit or write to

*(comScore "Media Sets with Duplication" -- June 2008)

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