SOURCE: Good Health Media

Good Health Media

March 04, 2010 07:05 ET

Good Health Media Now Fastest-Growing Health Network

Audience Grew 93% in 2009 as Niche Health Sites Attracted Greater Audience; Advertising Rose 56% in Q409, Fueled by Deals With Wal-Mart Pharmacy, Shire, J&J and Merck

NEW YORK, NY--(Marketwire - March 4, 2010) -  According to the February 2010 ComScore Report, Good Health Media (GHM) tops the charts for percentage growth among health ad networks, a group that includes such networks as AdRX, Healthline and Everyday Health. GHM audience is up 93% over a year ago -- to 32 million unique visitors monthly -- due to growth in consumers' appetite for sophisticated, condition-specific information on niche sites. Advertisers have followed, as the company announced a 56% growth in ad volume for Q409. GHM signed significant ad deals with Wal-Mart Pharmacy, Shire, and Sanofi Aventis, and continued support from J&J, Merck, Pfizer and Wyeth, among others.

One factor driving the ad gains: a precise targeting capability GHM calls ConditionMatch™, which profiles "in-market" consumers (people searching for specific medical and wellness information). GHM delivers three primary audience channels: Consumer Medical, Consumer Wellness, and Healthcare Professionals. The Medical Channel delivers condition-specific audiences (e.g., allergy, diabetes, depression); Wellness bridges a marketplace gap by combining fitness and nutrition sites; and HCP aggregates professional website audiences.

"Pharma and CPG brands want condition specific-audiences of scale," said Bill Jennings, CEO of Good Health Media. "Our site partners attract more a more frequent, loyal audience than broader health destinations online. We're able to reach people who are actively seeking specific information on partner sites and across the Internet. That's the ideal platform."

About Good Heath Media
Founded in 2007 as Good Health Advertising, New York-based Good Health Media (www.ghmedia.com) connects advertisers with an aggregated 32 million consumers per month via Medical, Wellness, and Healthcare Professional channels . GHM delivers a wide range of advertising opportunities including standard IAB ad units, video, opt-in email, lead generation and custom sponsorships. Currently ranked the third-largest and fastest-growing health ad network by ComScore, GHM also provides contextual ad targeting via a proprietary technology called ConditionMatch™.

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