SOURCE: Hair Stylist Petula Skeete

Hair Stylist Petula Skeete

June 24, 2016 18:15 ET

Good Morning America Co-Host Robin Roberts to Share the Stage With Her Emmy Award-Winning Hair Stylist Petula Skeete to Tell Women She Didn't Wake Up Like This and to Show Them What It Takes to Look Like She Does

#beautyFULL You Women's Conference, Presented by IT Cosmetics & COTZ® - Mineral Sunscreens, to Premiere July 3, 2016 at Four Seasons Resort Nevis

NEW YORK, NY--(Marketwired - June 24, 2016) - Four-time, Emmy Award-winning Hair Stylist Petula Skeete announced today the launch of the #beautyFULL You Women's Conference series, presented by IT Cosmetics & CŌTZ® - Mineral Sunscreens and held at Four Seasons Resort Nevis. The conference is a part of Petula's mission to inspire and empower women everywhere to find beauty in their individuality and celebrate their differences. #beautyFULL You will be a one-day conference where attendees will have the once in a lifetime opportunity to see and hear from the team working behind the scenes to make one of America's most recognized and beloved faces, Robin Roberts, always looks effortlessly beautiful.

Conceived after a long personal journey to discover her individual beauty, Petula Skeete created the #beautyFULL You Women's Conference to focus on empowering women on a local level and to encourage them to share their stories and spark a global conversation about inclusive beauty. The conference is meant to dispel the idea of beauty being defined by impossible-to-live-up-to standards and to, instead, celebrate what makes each woman individually beautiful. As part of the conference, women from all over are being asked to use #beautyFULL in their social media and tell the world what's #beautyFULL about them.

"I picked Nevis as the first place to launch my campaign because it's where I began my journey to find what is #beautyFULL to me. Now I'm an accomplished hairstylist working in television and it's my duty to tell women to embrace what makes them different and to celebrate the things that others may describe as "imperfections" as they might just be your plus," said Petula Skeete. "It took me a long time to realize that it's the things that I've tried to hide from the world that actually made me different and beautiful. Now, I want to share this with every woman on the planet and make sure they feel as #beautyFULL as I do."

For the first time ever, Robin Roberts of Good Morning America will share the stage with the styling team that gets her ready to face America every morning. Robin Roberts will present the keynote address at the conference, while hairstylist Petula Skeete, makeup artist Elena George, and wardrobe stylist Di'Andre Tristan will each present their secrets for looking your best. They will give attendees tips and tricks on how they can achieve flawless looks at home without a professional team behind them.

"It is my honor to deliver the keynote address at the #beautyFULL You Women's Conference in Nevis," said Robin Roberts, co-host of Good Morning America. "The conference's message of inclusive beauty and its celebration of individuality is welcome and needed. I look forward to sharing the stage with my dear friend Petula and helping her kick off a conversation about what's #beautyFULL that will continue well past the day of the event crossing many international borders."

The conference is being made possible by the generous financial support of a number of progressive and best in class brands including IT Cosmetics ( www.itcosmetics.com), CŌTZ® - Mineral Sunscreens (www.CōTZ®skincare.com), Four Seasons Resort Nevis (www.fourseasons.com/Nevis) , HEX Performance- Detergent Designed For Today's Laundry (http://hexperformance.com ), and the Nevis Board of Tourism.

"We are so honored and excited to sponsor the first-ever #beautyFULL You Women's Conference with Petula! The mission of IT Cosmetics™, much like Petula's, is to change the way women look in the mirror and focus on what is right instead of what is wrong. Petula shares IT's belief that every woman deserves to look and feel her most beautiful, and we are truly inspired by her campaign!" -Jamie Kern Lima, Co-Founder, IT Cosmetics™

"Petula's message of finding individual beauty within oneself is as important to the mental health and wellness of women as our message to know the facts about sun protection and always wearing sunscreen is to maintaining their physical health and wellness," said Harry Fallick, former 3x board certified plastic surgeon & Founder of CŌTZ® - Mineral Sunscreens. "All of us on the CŌTZ® team take great pride in our sponsorship of #beautyFULL You and our opportunity to help to promote both of these important messages."

As a secondary mission, the conference aims to bring attention to the importance of breast exams and mammograms for the early detection and prevention of breast cancer. Ms. Skeete is personally dedicated to helping Caribbean women who have been affected by mastectomies to be fitted with bras and prosthesis as part of their journey to feel whole again. It is her personal mission to ensure that help is given to every Nevisian woman who needs prosthesis.

"Four Seasons Resort Nevis is proud to stand alongside Ms. Skeete and host the #beautyFULL You conference at our resort," said General Manager Ed Gannon. "While many guests of the Resort are drawn at first to Nevis Island's physical beauty, it is the warmth, hospitality and love for each other, radiating from within every Nevisian, that bring visitors back again and again. Beauty takes infinite forms and let no employee and Nevisian lose sight of this truth."

Registration is now open for the conference, which will be hosted by Four Seasons Resort Nevis and held on July 3, 2016. Information is available at www.beautyFULLconference.com and tickets can be purchased locally at Glitz and Glam Boutique in Charlestown, Nevis, for 135 E.C ($60 U.S.) or by calling 869-667-7142. The one-day event is a first-ever for Nevis and will be an opportunity for women to get together for networking, personal discovery, and a celebration inclusive beauty.

"It is with great pride and admiration that we welcome Petula home and embrace #beautyFULL You to the Federation of St. Kitts-Nevis and more importantly Nevis. It will be an incredibly beneficial and visionary beauty event that we sincerely hope will be repeated annually." said the Hon Mark Brantley, Minister of Tourism for Nevis. "From her longstanding work with local cancer patients to the launch of this conference, Petula has never forgotten her roots, has always given back and is a source of pride to us all."

About IT Cosmetics™

Developed with leading plastic surgeons, IT Cosmetics™ creates clinically proven, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics™ is a top beauty brand sold at Sephora, ULTA Beauty, QVC and itcosmetics.com. Discover it. Love it. Believe it.™

ABOUT CŌTZ®

CŌTZ® -the healthier sunscreen, with transparent Zinc Oxide, contains no chemical sunscreen and does not absorb into the skin. Instead, it sits gently and invisibly on top of skin and functions like thousands of mirrors to deflect UVA-UVB rays before the rays can even touch the skin. Formulated with the #1 rated sun protection ingredient against burning and skin-damaging rays, it also helps prevent heat build-up in the skin, which can damage the dermis. CōTZ® helps prevent pre-mature skin aging (fine lines, wrinkles, sagging, age spots), uneven skin tone and other serious problems. It is available at Target, Ulta, Amazon.com and at www.cotzskincare.com

ABOUT FOUR SEASONS RESORT NEVIS

Four Seasons Resort Nevis offers 196 luxurious rooms and is situated on the golden sands of Pinney's Beach. Special Caribbean residents' rates are available for those interested in combining the conference with a stay at the Resort. As the only Four Seasons Resort in the Caribbean, guests enjoy extraordinary service in a breathtaking setting, offering an intimate, well-appointed haven for the experiential traveller in search of authenticity and adventure. Consistently ranked by travellers and travel experts as one of the top resorts in the world, Four Seasons Resort Nevis has received numerous accolades, including the AAA Five Diamond Award. Follow the Resort on social media at @FSNevis. For more information, please visit http://www.FourSeasons.com/Nevis.

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