Contact Information: Further Information: Malcolm Padley Head of Corporate Communications Rentokil Initial t. 44 (0) 20 7866 3027/07788 978 199 e. w. www.ambius.com Stimulating the senses Nancy Tamosaitis Vorticom, Inc. T : 1 212 532 2208 e.
Good Scents for the Office, Hotel, Bar or Restaurant
New Technology for Enhancing Interior Environments to Launch Across Europe
| Source: Ambius
LONDON--(Marketwire - September 20, 2007) - Ambius, www.ambius.com, the world's leading interior
landscaping company, has chosen the scenting and indoor air quality
technology of US-based Prolitec Inc. for its scent-related interior
services.
The new ambient scenting services, which Ambius will launch across Europe
later this month, include the use of scent to promote scented products at
the point of sale; scent branding services to help major brands create and
deploy scent signatures; performance scenting to reduce stress and create
more productive office and factory environments; and odor remediation. A
wide range of potential customers includes hotels, casinos, supermarkets,
offices, retailers and bar & pub groups.
Ambius enhances the environment of offices and other commercial spaces with
plants, corporate art and other elements addressing all five senses: sight,
sound, touch, taste and smell.
"We chose Prolitec because they are the clear technology leader in the
field," stated Jeff Mariola, Managing Director of Ambius. "Prolitec is
unique because it allows us to create a uniform hypoallergenic scent effect
in any interior space from very small to very large."
Under terms of the agreement, Prolitec will be the exclusive provider of
hypoallergenic fragrances and computer-controlled scent delivery systems.
Ambius will use these elements to provide scent branding and ambient
scenting services in Europe and the UK under the brand Ambius Microfresh.
"The sense of smell is arguably our most powerful," Mariola continued. "The
discreet use of scent can transform and enhance the human experience of a
space particularly when artfully combined with visual elements and themes."
Prolitec is based in Milwaukee, Wisconsin USA. The company specializes in
aerobiology, indoor air quality and scent media technology. It services
several thousand clients around the world and extensively across the USA.
"We are pleased to receive this technology endorsement and to play a key
role in the Ambius mission," stated Richard Weening, CEO of Prolitec.
"Ambius enjoys thousands of trusted client relationships in the UK and
Europe who will now be given the opportunity to use scent as well as visual
elements to enhance their environments."
Ambius is a division of Rentokil Initial Plc (LSE : RTO ),
www.rentokil-initial.com, one of the largest business services companies in
the world, operating in the major economies of Europe, North America, Asia
Pacific and Africa. The company has some 70,000 employees providing a range
of business support services in over 40 countries.