SOURCE: good2gether, Inc.

August 11, 2008 08:00 ET

The San Francisco Chronicle and SFGate.com Empower Users to Do Good

Partnership With good2gether, Inc. Strengthens Community Investment

SAN FRANCISCO, CA--(Marketwire - August 11, 2008) - SFGate.com, the online home of the San Francisco Chronicle and the leading online news source for the greater San Francisco Bay Area, today announced a partnership with good2gether, a social media Web service that connects people to causes and nonprofit organizations. The partnership will power Do Good™, SFGate's central location for people to get connected to a wide array of causes and community-service organizations throughout the region.

Do Good™ will allow users to find, research and support the issues that are important to them. They can search by the type of cause, as well as type of involvement, including volunteering, making an in-kind donation or attending an event. Users may look for organizations or events within certain geographical locations, such as close to home or work, which will be conveniently flagged on area maps. Social tools, such as the ability to email search results to a friend or share on social networking and bookmarking sites like Facebook and del.icio.us, are also embedded within each listing.

"As the leading source of news and information on how to live in the Bay Area, we are pleased to provide a resource to assist the region's highly engaged citizenry with opportunities to connect with local causes," said Jennifer Kirschenbaum, San Francisco Chronicle Do Good™ program manager. "Our deep commitment to investment in our community, demonstrated through our involvement in public and community service organizations such as the Jefferson Awards and the Chronicle Season of Sharing Fund, is met by the high level of volunteerism and philanthropic interest of our readership. Through SFGate's partnership with good2gether, we'll further our goal to give back to the community as we support local nonprofits and their efforts to create a positive impact."

"good2gether is honored to partner with SFGate to establish the Bay Area's Do Good™ initiative," said good2gether founder and CEO, Greg McHale. "We know that people inherently want to make a difference, especially in their own community. Now people can get information about local cause engagement opportunities from the source they turn to each day for their news."

About good2gether

good2gether is a new search and social media web service that connects people to causes through a broad network of Web sites, including major media outlets, corporate intranets, college / university Web sites, social networks and more.

Built on a scalable, Web 2.0 platform, good2gether enables nonprofits to enter volunteering opportunities, events and in-kind donation needs once -- then distributes their information across the entire network, to everyone's benefit.

Nonprofits leverage free traffic, media partners get local content and fresh ad revenue; sponsors deliver their social responsibility messaging in a targeted, scalable fashion; and people get an easy way to discover, share and engage with causes that matter to them most. Learn more at http://www.good2gether.com/.

About The San Francisco Chronicle/SFGate.com

The San Francisco Chronicle is the Bay Area's leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, The San Francisco Chronicle reaches 1.5 million Bay Area adults daily and 1.6 million on Sunday. The six-time Pulitzer Prize-winning Chronicle is the nation's 12th largest daily newspaper and SFGate.com is among the nation's top 10 newspaper Web sites with 9.7 million monthly unique visitors and nearly 81 million monthly page views.

Quick Facts:*

--  89% of American households donate to nonprofit causes;
--  27% of adult Americans volunteer;
--  45% of college graduates volunteer;
--  Over 20% (and growing) of high schools require community service;
--  59% of teenagers volunteer;
--  41% of teens contribute to charitable organizations;
--  52% of donors say it's important for nonprofit and charitable
    organizations to use social media to communicate with their supporters;
--  Online donations to nonprofits increased 19% in 2007;
--  Millennials / Gen Y constituents (who are the most civic-minded
    generation since WW2 -- and who will outnumber baby boomers by 2010) don't
    respond to traditional outreach -- but 96% use social networks; and 48%
    visit them daily.
    

*Sources:

2007 Cone Cause Evolution Survey
2008 Harris Interactive Donor Pulse Survey
2008 eNonprofit Benchmarks Study

Contact Information

  • Media contacts:
    Melanie Wehrman
    LEWIS PR for good2gether
    408-573-3665
    Email Contact

    Angelina Acevedo
    Media and PR specialist
    San Francisco Chronicle
    415-777-8993
    Email Contact