SOURCE: good2gether, Inc.
August 11, 2008 08:00 ET
The San Francisco Chronicle and SFGate.com Empower Users to Do Good
Partnership With good2gether, Inc. Strengthens Community Investment
SAN FRANCISCO, CA--(Marketwire - August 11, 2008) - SFGate.com, the online home of the San
Francisco Chronicle and the leading online news source for the greater San
Francisco Bay Area, today announced a partnership with good2gether, a social media Web service that connects people to causes and
nonprofit organizations. The partnership will power Do Good™, SFGate's central
location for people to get connected to a wide array of causes and
community-service organizations throughout the region.
Do Good™ will allow users to find, research and support the issues that
are important to them. They can search by the type of cause, as well as
type of involvement, including volunteering, making an in-kind donation or
attending an event. Users may look for organizations or events within
certain geographical locations, such as close to home or work, which will
be conveniently flagged on area maps. Social tools, such as the ability to
email search results to a friend or share on social networking and
bookmarking sites like Facebook and del.icio.us, are also embedded within
"As the leading source of news and information on how to live in the Bay
Area, we are pleased to provide a resource to assist the region's highly
engaged citizenry with opportunities to connect with local causes," said
Jennifer Kirschenbaum, San Francisco Chronicle Do Good™ program manager.
"Our deep commitment to investment in our community, demonstrated through
our involvement in public and community service organizations such as the
Jefferson Awards and the Chronicle Season of Sharing Fund, is met by the
high level of volunteerism and philanthropic interest of our readership.
Through SFGate's partnership with good2gether, we'll further our goal to
give back to the community as we support local nonprofits and their efforts
to create a positive impact."
"good2gether is honored to partner with SFGate to establish the Bay Area's
Do Good™ initiative," said good2gether founder and CEO, Greg McHale. "We
know that people inherently want to make a difference, especially in their
own community. Now people can get information about local cause engagement
opportunities from the source they turn to each day for their news."
good2gether is a new search and social media web service that connects
people to causes through a broad network of Web sites, including major
media outlets, corporate intranets, college / university Web sites, social
networks and more.
Built on a scalable, Web 2.0 platform, good2gether enables nonprofits to
enter volunteering opportunities, events and in-kind donation needs once --
then distributes their information across the entire network, to everyone's
Nonprofits leverage free traffic, media partners get local content and
fresh ad revenue; sponsors deliver their social responsibility messaging in
a targeted, scalable fashion; and people get an easy way to discover, share
and engage with causes that matter to them most. Learn more at
About The San Francisco Chronicle/SFGate.com
The San Francisco Chronicle is the Bay Area's leading news and information
source and has been connecting the region with its award-winning journalism
since its founding in 1865. Combined with its online home, SFGate.com, The
San Francisco Chronicle reaches 1.5 million Bay Area adults daily and 1.6
million on Sunday. The six-time Pulitzer Prize-winning Chronicle is the
nation's 12th largest daily newspaper and SFGate.com is among the nation's
top 10 newspaper Web sites with 9.7 million monthly unique visitors and
nearly 81 million monthly page views.
-- 89% of American households donate to nonprofit causes;
-- 27% of adult Americans volunteer;
-- 45% of college graduates volunteer;
-- Over 20% (and growing) of high schools require community service;
-- 59% of teenagers volunteer;
-- 41% of teens contribute to charitable organizations;
-- 52% of donors say it's important for nonprofit and charitable
organizations to use social media to communicate with their supporters;
-- Online donations to nonprofits increased 19% in 2007;
-- Millennials / Gen Y constituents (who are the most civic-minded
generation since WW2 -- and who will outnumber baby boomers by 2010) don't
respond to traditional outreach -- but 96% use social networks; and 48%
visit them daily.
2007 Cone Cause Evolution Survey
2008 Harris Interactive Donor Pulse Survey
2008 eNonprofit Benchmarks Study