BOULDER, CO--(Marketwire - Jan 23, 2013) - GoodBelly, a line of delicious probiotic juice drinks that help promote digestive health, today announced its support of "Microwarriors: The Origin and the Destiny," the second of three probiotic documentary films in the "Microwarriors" series.* As part of its sponsorship, GoodBelly is partnering with executive producer, David Knight of Health Point Productions, to help raise awareness for the film and educate consumers about the health benefits of probiotics.
"As a pioneer in the industry, we are both honored and thrilled to show our support for this educational film featuring cutting-edge, expert information on probiotics," said Alan Murray, CEO of GoodBelly. "We feel it's crucial to help advance public knowledge about probiotics so consumers can make responsible and informed decisions, which is why we're proud to play a part in growing awareness through 'Microwarriors' on the workings of probiotics."
Debuting in September 2013, "Microwarriors: The Origin and the Destiny" will present probiotics in an entertaining and interesting light, featuring front-line medical information, the latest scientific research, and commentary from leading experts in the field, including Dr. Gregor Reid, Professor of Mircobiology and Surgery at the University of Western Ontario and Chair of Human Microbiology and Probiotics at the Lawson Health Research Institute.
To support the debut of "Microwarriors: The Origin and the Destiny" and generate knowledge about the film, GoodBelly plans to mark more than 1.5 million GoodBelly products with labels announcing the release with information about the film and how consumers can purchase the DVD. The specially tagged items will be available this summer in more than 2,000 natural and grocery retailers nationwide.
All GoodBelly products are dairy-free, soy-free, vegan and kosher, and are available in a range of delicious fruit juice varieties. The probiotic strain contained in GoodBelly's drinks, Lp299v, has been studied in more than 16 research trials and unlike many other live cultures, survives passage through the stomach's harsh acidic environment in order to benefit the rest of the digestive system. Once making its way beyond the stomach, Lp299v is shown to replenish the digestive system with good bacteria by adhering to the intestinal lining, and colonizing the gut with beneficial microorganisms.*
GoodBelly products can be found in the refrigerated section of grocery, natural, and specialty retailers nationwide, including Safeway, Kroger, Whole Foods Market, Sprouts Farmers Market, Fresh Market, Hannaford and more. Please visit www.goodbelly.com/yum for more information.
NextFoods is a functional foods company, and manufacturer of GoodBelly probiotic juice drinks. The company was formed by natural foods pioneer Steve Demos, founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. To learn more about NextFoods and GoodBelly products, please visit www.goodbelly.com/yum.
*Some studies suggest that GoodBelly's probiotics may help balance bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, please consult your healthcare professional.
About Health Point Productions:
Health Point Productions is dedicated to promoting health and wellbeing by producing educational Video Games, books and health related documentaries. To learn more about Health Point Productions and "Microwarriors", please visit www.microwarriorsmovie.com.