SAN FRANCISCO, CA--(Marketwired - Oct 13, 2016) - Forward thinking organizations in every industry are recognizing opportunities for turning their data into revenue-generating products, with IDC predicting that big data-driven products and services will grow at a staggering 26.4% over the next few years to eventually reach $41.5 billion. To support these initiatives, GoodData provides the platform, services and expertise enterprises need to launch data products that help turn their data into a profit center.
"A data product is an enterprise's information assets wrapped in engaging analytics that drive significant value to its business network," said Sumeet Howe, director of data products & strategy at GoodData. "While many organizations understand the opportunity they have to drive real value with their data and potentially disrupt their industry, they are overwhelmed by the data product deployment process and lack the product management expertise required to drive an effective GTM strategy. That's where GoodData's Services Data Product team comes in: by filling the gaps for enterprises that want to take their data to market but need the personnel and expertise required."
The GoodData Services Data Product team will partner with enterprises to build a complete GTM framework including market research, product design, pricing and packaging and product marketing activities. Clients using this agile development methodology to build and launch data products realize a much faster time to value rather than the months or years that are often associated with "built in house" alternatives.
"Possessing the right data and wanting to build a data product is only half the battle," said Howe. "Organizations need to think about the user's needs and the problems that data can solve, which are often overlooked. To create a successful data product, enterprises need to partner with an organization that has been through hundreds of successful launches and can draw on that experience to help create success. And that's where our team of experts can help customers think through all of the possibilities that exist."
GoodData accelerates the digital transformations of enterprises by turning their data into a profit center. It does this by enabling them to quickly create and distribute data products and Smart Business Applications to their B2B networks, including their clients, business units, suppliers, or partners.
Our clients include enterprises like Penton that need to deliver revenue-generating data products to their clients and software companies like Zendesk that market their own Smart Business Applications using GoodData.
GoodData is headquartered in San Francisco and is backed by Andreessen Horowitz, General Catalyst Partners, Intel Capital, TOTVS and others. For more information visit our website and follow GoodData on Twitter and LinkedIn.
©2016, GoodData Corporation. All rights reserved. GoodData is a registered trademark of GoodData Corporation in the United States and other jurisdictions. Other names used herein may be trademarks of their respective owners.