SOURCE: GoodData

GoodData

September 10, 2012 12:00 ET

GoodData Introduces BizData Monetization Solutions

New GoodData Bashes™ Turn Data Into Powerful Competitive Advantage

SAN FRANCISCO, CA--(Marketwire - Sep 10, 2012) -   Today, GoodData® announced three new BizData Monetization solutions: the GoodMarketing Bash™, the GoodSales Bash™ and the GoodSubscription Bash™. These new solutions enable companies to turn BizData, business relevant Big Data, into new sources of revenue, increased profit margins and greater competitive advantage.

GoodData Bashes combine BizData from different cloud, mobile and social systems into easy to use, business mashups. They include reports, analytics, apps, key performance indicators and best practices rolled into a visually stunning user experience. GoodData Bashes allow any business person, in any size company, to collect and process data from multiple sources, turning it into meaningful insight that they can act on, from any device.

"GoodData is on a mission to help customers monetize their data," said Roman Stanek, founder and CEO. "With our new Bashes we are finally giving customers the key to unlock the power of data, and convert it into powerful business benefits."

The following Bashes are available to customers in GoodData's BashMarketplace™.

GoodMarketing Bash
The GoodMarketing Bash enables marketing leaders to measure marketing's contribution and ROI. It allows them to optimize marketing spend by providing insight into which activities are generating the best return.

GoodMarketing Bash customers receive the following benefits:

  • Know where to effectively invest marketing dollars by understanding how campaigns are converting, their cost and ROI;
  • Help with planning the marketing budget by analyzing how many leads are required to achieve future sales goals; and
  • Understand marketing contribution to sales and optimize activity and resources based on the marketing funnel and conversion rates.

GoodSales Bash
The GoodSales Bash provides sales leaders with relevant insight into all of the sales activity as the quarter progresses. It enables them to make smart, data-driven decisions to ensure they hit sales goals.

GoodSales Bash customers receive the following benefits:

  • Manage forecast risk by understanding real-time changes in the pipeline throughout the quarter;
  • Drive winning sales behavior by analyzing which activities result in new opportunities and which close deals; and
  • Get alerted to opportunities that are at risk and may jeopardize the quarter.

GoodSubscription Bash
The GoodSubscription Bash allows companies to measure their most valuable assets -- their customers -- by tracking and reacting to shifts in customer engagement and satisfaction.

GoodSubscription Bash customers receive the following benefits:

  • Drive maximum profitability by understanding the success and profitability of different subscription tiers;
  • Increase up-sell opportunities and drive revenue by accessing usage information identifying the level of customer engagement; and
  • Manage customer churn by visualizing contract, usage and customer satisfaction data.

"GoodData can give us the kind of measurable insight we need to accelerate our rapid growth and scale effectively," said Robin Bordoli, VP of Partner Ecosystems at Marketo. "Their cloud-based platform provides real-time, integrated and actionable insight into sales performance, which will allow us to make better and faster business decisions."

GoodData at Dreamforce 2012

GoodData is a gold sponsor at the Salesforce Dreamforce 2012 event, which takes place in San Francisco, California, Sept 18-21.

Customers and prospects can visit GoodData's booth #1301 to learn how to monetize their data with the new suite of GoodData Bashes. GoodData is co-hosting an exclusive entertainment event together with Marketo on Thursday, September 20 at the Terrace at the W hotel, located at 181 3rd street in San Francisco. To attend, please register here.

For more information on GoodData Bashes, please visit our website.

About BizData Monetization (BDM)
BDM is a new strategy for empowering enterprises to find sources of revenue and profit from Big Data. BDM connects information silos -- including mobile, social web, internal data and cloud apps -- to provide all the relevant information business users need to make better and faster decisions. Information is delivered in a compelling, easy to use GoodData Bash™, a business mash-up, that includes reports, analytics, apps, key performance indicators and best practices rolled into a visually-stunning user interface. BDM is a rapidly growing category part of the Big Data market, which is estimated at $100 billion by Merrill Lynch.

GoodData at Dreamforce 2012

GoodData is a gold sponsor at the Salesforce Dreamforce 2012 event, which takes place in San Francisco, California, September 18-21.

Customers and prospects can visit GoodData's booth #1301 to learn how to monetize their data with the new GoodData Bashes. GoodData is co-hosting an exclusive entertainment event together with Marketo on Thursday, September 20 at the Terrace at the W hotel, located at 181 3rd Street in San Francisco. To attend, please register here.

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