SOURCE: Goodman Marketing Partners

March 21, 2006 12:00 ET

Goodman Marketing Partners Creating Buzz and Winning Awards for Autodesk® Buzzsaw® Campaign

SAN RAFAEL, CA -- (MARKET WIRE) -- March 21, 2006 --Goodman Marketing Partners (GMP), a full service direct marketing company in San Rafael, Calif., announced today it has received three ADDY® Awards for its strategic and creative work for Autodesk Buzzsaw, the leading collaborative project management solution for the construction industry.

The ADDY's, sponsored by the Greater San Francisco Ad Club, are judged by senior creative executives from around the Bay Area. Selected as a winner from among 580 entries, GMP's work will now be entered in one of 14 District competitions drawing winning entries from across the nation.

The Autodesk Buzzsaw creative work and direct marketing campaign will be recognized later this month when the Greater San Francisco Ad Club hosts a special awards presentation in San Francisco. GMP will receive a Gold ADDY and two Bronze ADDY Awards for 3 different Buzzsaw direct mail efforts.

"We are honored to receive these awards and to know that the judges agree that our work for Autodesk meets the criteria of excellence that makes receiving these awards such a prestigious acknowledgement for our company," says Carolyn Goodman, founder, president and managing partner of GMP.

The campaign has also received recognition as a finalist in the XXVII John Caples International Awards and a Benny award from the Print Industries of America for "best of category" in direct mail, business-to-business.

The direct marketing campaign that GMP created for Autodesk Buzzsaw that garnered these awards, involved segmenting vertical markets relevant to the construction trade. Beginning with the homebuilders segment, key decision makers at the top 30 homebuilders in the U.S. were identified as the target.

To attract their attention, GMP conceived, designed, produced and mailed a 3-dimensional package that gave Buzzsaw prominent visual recognition and engaged recipients through the use of various involvement devices. The direct marketing program generated multiple appointments for the Buzzsaw sales force and helped Autodesk secure a positive return on investment.

Goodman Marketing Partners is a strategic direct marketing company comprised of senior direct response specialists who design, develop and execute direct marketing solutions. The firm provides clients with a complete range of direct response services including direct mail, email, landing pages, direct response print, television and radio, and point-of-sale collateral. Current clients include Autodesk, Wells Fargo Bank, St. Supery Vineyards and Winery, and The Leukemia and Lymphoma Society. For more information, visit www.goodmanmarketing.com.

Contact Information

  • Contact:
    Carol Crawford
    Crawford Communications
    415-239-1550
    Email Contact