SOURCE: Cinedigm Digital Cinema

Cinedigm Digital Cinema

March 30, 2011 16:09 ET

Goodrich Quality Theaters Goes 100% Digital With Cinedigm Digital Cinema

WOODLAND HILLS, CA and GRAND RAPIDS, MI--(Marketwire - March 30, 2011) - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in digital cinema, announced the signing of a long term VPF deployment agreement with Goodrich Quality Theaters that will provide for the digital conversion of 274 screens at 30 theaters. The rollout is expected to begin in April 2011 and be completed by the end of the year, at which time all Goodrich Quality Theaters will be 100% digital.

Cinedigm's system will ensure the highest quality theatrical entertainment for Goodrich customers along with the ability for each of the theaters to provide consumers all-new digital entertainment options, including high quality live and alternative content programming.

"Upgrading our theaters with state-of-the-art digital cinemas continues our tradition of delivering the best movie-going experience possible," said Bob Goodrich, CEO/Owner. "Cinedigm is a great partner and have worked with us to customize a deal that fits our specific needs for equipment and financing, enabling us to continue to meet both our customers' expectations and our own operational goals."

"Goodrich Quality Theaters is all about quality, and it shows in their attention to detail in everything they do," said Chuck Goldwater, President, Media Services Group. "And because of that precision, we are exceedingly proud that after evaluating all their options Goodrich Quality Theaters chose Cinedigm to entrust with their digital cinema future."

Cinedigm offers a new business model to exhibitors like Goodrich Quality Theaters by enabling theaters to present engaging alternative programming including live 2-D and 3-D sporting events and concerts, shorts, cartoons, live Q&A's, as well as branded entertainment. Recent releases by Cinedigm include the ground-breaking, worldwide LIVE 3D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3D, the Dave Matthews Band 3D concerts, and the sold out 3D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 165 theaters across the country.

Since the beginning of digital conversions, Cinedigm has been the leader in digital cinema. In Phase 1, Cinedigm deployed 3724 screens at 348 sites for 18 exhibitors in the United States. In the current Phase 2, Cinedigm has signed contracts with 82 exhibitors to deploy 3,933 Screens. Such theatres are fully networked, turnkey systems -- simple and cost-efficient to operate.

About Cinedigm Digital Cinema
Cinedigm is a leader in providing the services, experience, technology and content critical to transforming movie theaters into digital and networked entertainment centers. The Company partners with Hollywood movie studios, independent movie distributors, and exhibitors to bring movies in digital cinema format to audiences across the country. Cinedigm's digital cinema deployment organization, software, satellite and hard drive digital movie delivery network; pre-show in-theater advertising services; and marketing and distribution platform for alternative content such as CineLive ® 3-D and 2-D sports and concerts, thematic programming and independent movies is a cornerstone of the digital cinema transformation. Cinedigm™ and Cinedigm Digital Cinema Corp. ™ are trademarks of Cinedigm Digital Cinema Corp.

About Goodrich Quality Theaters
Starting in 1930 with just a single screen in downtown Grand Rapids, Goodrich Quality Theaters has innovated, changed and grown with the industry to include theaters in cities throughout Michigan, Indiana, Illinois, and Missouri. From the usher taking your ticket to the president of the company, we are committed to the best customer service, projection and sound in every theater and auditorium. Most of our theaters feature comfortable, high-back tempur-pedic seats. All theaters feature digital surround sound to give you that one-of-a-kind experience!

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