Google, eBay and Other Ecommerce Thought Leaders Join Mercent at IRCE 2012; Retailers Invited to Attend June 5TH Discussion Held at Shedd Aquarium

SEATTLE, WA--(Marketwire - May 22, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the panelists for its Ecommerce thought-leadership evening event held Tuesday evening, June 5^th following the opening session at the Internet Retailer Conference and Exhibition (IRCE) 2012.

Ecommerce experts from Google, eBay, Forrester, Reuters and Susquehanna Investment Group will join Mercent for an informative panel discussion exploring the critical trend of transparent commerce and resulting innovations and disruptions impacting how retailers market and sell to the hyper-connected shopper. Panelists will deliver expert insight, comment and recommendations to help attendees navigate the online waters more strategically and profitably. Moderated by Mercent CEO Eric Best, the panel features:

• Google Lead Search Product Manager, Michaela Feller
• eBay X.Commerce Lead and Head of Strategy & Partnerships, Jeff King
• Forrester VP & Principal Analyst, Sucharita Mulpuru
• Reuters Senior Ecommerce Reporter, Alistair Barr
• Susquehanna Investment Group Senior Ecommerce Analyst, Herman Leung
• Mercent CEO & Founder, Eric Best

Retailers, media, industry analysts and investors are invited by Mercent and its co-sponsors Bridge2Solutions and MediaForge to attend this casual and highly valuable evening event. Gourmet hors d'oeurves and cocktails will be served.

• Date: Tuesday, June 5^th
• Time: 7:30 pm - 10:30 pm
• Location: Chicago's legendary Shedd Aquarium.
• Transportation: Private Coaches will transport IRCE attendees from McCormick Place to Shedd Aquarium beginning at 7:00 pm at Gate #41.
• RSVP: http://bit.ly/Iliz7B Space is limited.

Mercent is an IRCE exhibitor and also welcomes attendees to visit Mercent Booth #529 during the conference. Mercent team members will be on hand to showcase its award-winning Mercent Retail™ platform that enables merchants to control their online marketing strategies and drive revenue growth by promoting and selling the right products with the right merchandising offers across different retail channels. Follow the Mercent event on Twitter: #MercentAqua

About Mercent
Through its award-winning Mercent Retail™ technology, Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network (HSN), GUESS?, L'Occitane USA and others reach and convert consumers shopping online. Supported purchasing destinations include online marketplaces like Amazon.com, Google and eBay; paid search platforms (Google AdWords, Microsoft AdCenter); product ad platforms like Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA); comparison shopping channels (CSEs); affiliate networks; and social shopping and shopping search sites. The company was founded by Amazon.com veterans, is venture-funded, and based in Seattle, WA. For more information visit www.mercent.com.