SOURCE: GOOGLE

Google

February 24, 2011 13:54 ET

Google Introduces "Recipe View"

Find Links to Recipes Faster Than Ever; Filter Search Results to Show Recipes With Your Ideal Ingredients, Cook Time and Calorie Count

MOUNTAIN VIEW, CA--(Marketwire - February 24, 2011) - Google, Inc. (NASDAQ: GOOG) is serving up a new way to find recipes faster and easier than ever with Recipe View. Recipe View enables Google users to narrow their search results to show only recipes, and it displays ratings, ingredients and pictures right on the search results page.

When searching for a recipe, a link for "Recipes" will appear in the left-hand navigation panel of the search results page. When a user clicks the link, his search results will narrow to show only recipe results. From there users can search for specific recipes, or more open-ended topics -- like [strawberry] to find recipes that feature strawberries, or holidays and events, like [Cinco de Mayo] or [baby shower], or a favorite chef such as [Ina Garten]. 

Within Recipe View the search results can be sliced and diced in several ways. For example, now it's easier than ever to find chili recipes that take less than 60 minutes and include avocado. Recipe-seekers can search using the following three filters:

  • Ingredient: Include or exclude recipes that contain a certain ingredient.
  • Prep time: View recipes that can be prepared in less than 15, 30, or 60 minutes.
  • Calories: View recipes with less than 100, 300, or 500 calories.

Recipe View is built on Rich Snippet markup technology. Any recipe publisher can add markup to his website to be part of Recipe View. 

Recipe View is rolling out now in the U.S. and in Japan, and will be enabled in more countries in the future.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

Those interested in learning more about Recipe View can visit http://googleblog.blogspot.com

For broadcast-quality B-roll and a video that shows how "Recipe View" works, go to http://www.newsinfusion.com/events/googlerecipeview

Contact Information

  • Contact:
    Jake Hubert
    Global Communications and Public Affairs
    Google, Inc.
    Direct: 650-214-5273
    jakehubert@google.com