SOURCE: Involver, Inc.

November 15, 2011 13:00 ET

Google Selects Involver as Launch Partner for Google+ Pages Trial

Involver Chosen to Kick-Start Platform Ecosystem That Will Give Brands Unprecedented Reach, Social Exposure, and Targeting

SAN FRANCISCO, CA--(Marketwire - Nov 15, 2011) - Today Involver announced that it has been selected to participate in the launch of the Google+ Pages trial. Involver has been instrumental in driving the growth of massive ecosystems that surround other social platforms like Facebook, and will help brands leverage this new opportunity to engage consumers, drive lead generation, and amplify brand awareness on Google+.

Google+ Pages represents a great opportunity for brands to have a home for new and different interactions and engagement with their customers, to get more value from their existing Google ad spend, and to have a better approach to the stream that will support segmentation and targeting, along with better reporting through analytics.

"In October, Google+ announced that over 40M people had created profiles -- that's a pretty interesting thing for brands," said Roland Smart, Involver. "The demand is clear on the brand side -- they've lined up to get access to the platform, and there is an opportunity for brands to demonstrate leadership on Google+ with clear positioning, and effective engagement from the beginning. We can help brands create great experiences for customers that, because of Google's SEO implications, can drive significant return."

As social media further infiltrates the marketing mix, it's critical that brands understand the differences between each network, how people use each network, and how they prefer to engage with brands. Ecosystem partners like Involver will be instrumental in helping brands to understand the most effective ways to operate within Google+ Pages

"Particularly compelling to brands is the value to be gained from Google+ Circles," continued Smart. "Circles let brands target messages, and even more importantly, let them retarget messages. Case studies show that retargeting can deliver massive ROI, so optimizing presence on Google+ Pages will be key for brands."

For more information on how Involver can help brands engage customers on Google+ Pages, please visit

About Involver
Involver is the solution of choice for the world's biggest brands trying to connect with customers on social networks. Over half a million brands and agencies -- including Nike, Facebook, Cisco, and the NFL -- use Involver to power their marketing efforts to a combined audience of over a billion people.

Involver pioneered the first social app suite on Facebook and is now leading the industry with SML (Social Markup Language), which allows front-end developers to achieve pixel-perfect application development. Involver's Audience Management Platform acts as a marketer's system of record, bringing everything from app management and wall response/moderation to publishing updates and analytics into a single intuitive interface.

Involver is a Facebook Preferred Developer and a technology provider for Facebook's internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA, with Offices in Austin, TX, and New York, NY, Involver was founded in 2007. Investors include Bessemer Ventures, Cervin Ventures and WTI. Learn more at

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