SOURCE: Harte-Hanks

April 17, 2007 09:00 ET

Google Teams With to Provide Coupons and Local Business Information for Google Maps™ Will Create Coupons for and Collect Business Data From Local Businesses Across the Nation and Provide These Data for Use on Google Maps™

RANCHO CORDOVA, CA -- (MARKET WIRE) -- April 17, 2007 --, the Web site of the shopper publications of Harte-Hanks, Inc. (NYSE: HHS), has announced it is working with Google to provide coupons and other local business data collected by Harte-Hanks-owned shopper publications The PennySaver and The Flyer and from affiliate publishers of These local business listings and offers will appear on Google Maps search results when a consumer is searching for related information.

According to the agreement, Google will receive coupons and various business data online from and its affiliate publishers, including business name, mailing address, telephone number(s), e-mail address, hours of operation, payment methods and other relevant data. The coupons offer savings from local small and medium-sized businesses all across the United States, from dry cleaners to dentists and from handymen to pizza stores.'

"The shopper and free community papers in America have strong local ties and advertising relationships with small- and medium-sized business in nearly every town in America," said Loren Dalton, president, "We service small businesses across America that traditional media outlets tend to overlook. Through this relationship, we can provide these same businesses with a doorway into Google and its network of Internet advertising. When this information is posted on Google Maps™, as well as, our local business customers gain additional exposure to online shoppers who otherwise may not get detailed information online about their products or services."

"The addition of the shopper and free community paper industry's business data, combined with its local feet-on-the-street sales force, will allow small and medium businesses to reach more potential customers looking for the products and services they provide," said Eric Stein, director of local sales, Google. "For Google and Google Maps users, they will have the ability to find local business information in both subject and geographic areas of immediate interest."

About Harte-Hanks

Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients' marketing investment by increasing their prospect and customer value -- a process of "customer optimization" -- organized around five strategic considerations: Information (data collection/management) -- Opportunity (data access/utilization) -- Insight (data analysis/interpretation) -- Engagement (knowledge application) -- Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Visit Harte-Hanks on the Web at

PennySaver, a publication of Harte-Hanks Shoppers, is a recognized leader in geographic and demographic target marketing solutions. With more than 1,100 unique community editions, PennySaver and The Flyer shoppers are delivered to more than 13 million addresses in California and Florida. The PennySaver and The Flyer provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U.S. Postal Service., the Web site of the Harte-Hanks shoppers, displays all the ads published in all the print versions of the PennySaver and The Flyer publications, and is a leader in the aggregation of online classified ads from free community papers and shoppers across the country. Visit us online at's Rancho Cordova, CA, office may be reached at (916) 636-2200.

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