SOURCE: PhoCusWright

PhoCusWright

September 26, 2011 06:00 ET

Google vs. GDS: Who Will Come Out the Winner?

Best-Selling PhoCusWright Report Asks if Multi-Billion-Dollar GDSs Are Dinosaurs or Keys to the Future

LAS VEGAS, NV--(Marketwire - Sep 26, 2011) - Rumors of the demise of global distribution systems have been circulating for years, despite the generation of $268 billion in travel industry revenues, with more than 1.1 billion transactions worldwide in 2008. Now, with the recent announcement by Google that the search-engine giant is entering the world of travel bookings, the spotlight is shining even brighter on the question: What is the future for GDSs?

PhoCusWright, the acknowledged experts on travel industry research, has a new, 28-page set of interviews with the sector's leaders -- Amadeus, Sabre and Travelport -- asking questions about their current and future plans and expectations. Since its release, the report, "GDSs: Dinosaurs or Keys to the Future?", has quickly become PhoCusWright's best-seller.

C-level executives from GDS companies, as well as representatives from every other sector of the travel industry, will converge on Hollywood, Fla., in November to answer these and other pressing questions at the 18th annual PhoCusWright Conference and Travel Innovation Summit. They will be joined by technology and financial leaders from around the world demonstrating and looking for the Next Big Thing in categories such as Startup, Mobile, Social Media, Emerging, Established and International.

PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart, strategic planning and tactical decision-making. To complement its primary research in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

Those interested in being sponsors or demonstrating their products can get more information by clicking here. Professional, working media can be accredited to attend the entire conference for free here. To receive a copy of "GDSs: Dinosaurs or Keys to the Future?", contact Martin Stein below.

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