CHICAGO, IL--(Marketwired - Aug 25, 2016) - The Mobile Payments Conference (@MPCEVENT), today released its final agenda and speaker lineup for the upcoming 2016 Mobile Payments Conference taking place August 29 - 31, 2016, in Chicago, IL.
The Mobile Payments Conference provides unfettered access to the World's foremost leaders from banking and financial services; retail; technology; mobile computing; cybersecurity and data privacy; customer experience and loyalty; engagement and marketing; payments and commerce. Attendees benefit from the MPC's intimate setting, which allows them to interact with the individuals directly responsible for the continuing advancements in payments technology, consumer adoption, and aligning industry with governments and regulatory bodies worldwide.
Keynotes and executive panels will address the most pressing issues facing all touch-points of the mobile payments ecosystem, such as real-time payments, consumer privacy, network, platform and service provider selection, omni-channel engagement, loyalty programs and integration, encryption, compliance and security considerations, as well as the emergence of blockchain, host card emulation (HCE) and near field communications (NFC).
Tim Spenny, vice president, GfK Financial Services, noted that, "Mobile payments have the potential to transform retail as a key enabler for positive consumer experiences. Despite the inherent advantages, adoption is still very low as only 3 percent of consumer transactions are executed as mobile payments.
"The biggest challenge facing the industry is perception. To overcome public concerns relating to privacy and security, retailers must address those fears and educate their customers as to the many safeguards and protections currently in place, as well as the convenience, speed, and significant added value. Until retailers embrace how mobile payments can differentiate them from competitors, reinforce customer loyalty and growth their business, adoption will stagnate.
"I look forward to joining several of the most esteemed financial, technology and retail executives at this year's Mobile Payments Conference, a critical forum that helps push this metamorphic technology forward."
According to the World Economic Forum, Blockchain technology will form one of the foundations of next-generation financial services infrastructure. Mobile Payments Conference organizers are offering Blockchain Training to attendees on August 29, 2016. The training session will empower executives with the knowledge to leverage this powerful technology today, and insight to the banking, regulatory and financial factors influencing its evolution. Attendees will learn blockchain's foundational elements and leave with an understanding of how the technology works and its various platforms.
"Blockchain stands at the precipice of transforming a wide range of industries," said Nitin Gaur, director of IBM Blockchain Labs and MPC speaker. "Work must be done to bridge the gap between what current blockchain fabrics can do and how it can evolve to meet business demands."
"The 2016 Mobile Payments Conference in Chicago is where industry leaders gather to separate fact from fiction," said Marla Ellerman, Mobile Payments Conference executive director and publisher of Mobile Marketing & Technology. "This year's conference will examine the many new mobile commerce platforms, services, solutions, and standards that continue to enter this exploding market."
Chester Ritchie, senior sales and marketing executive with Zooz, added, "The Mobile Payments Conference is one of my favorite events to attend every year. The venue offers great insights and speakers not found elsewhere. I always learn about new innovations at the Mobile Payments Conference."
Analyst and media inquiries, or to register as a member of the press for the event, please contact Mostafa Razzak, JMRConnect at 202-904-2048 or email@example.com
Please contact Marla Ellerman at 602-315-8808: firstname.lastname@example.org, for information regarding exhibit and sponsorship opportunities.
For the latest Mobile Payments Conference news, updates and information, please visit www.mobilepaymentconference.com, or follow the event on Twitter at @mpcevent.
ABOUT MOBILE PAYMENTS CONFERENCE
The Mobile Payments Conference (@MPCEVENT) is the industry's leading mobile commerce event, which convenes executives across the globe from all parts of the mobile commerce ecosystem. 2016 marks the ninth Mobile Payments Conference that Mobile Marketing & Technology will produce. For additional information, please visit http://www.mobilepaymentconference.com.
ABOUT MOBILE MARKETING & TECHNOLOGY
Mobile Marketing and Technology is an online publication and community dedicated to educating Marketing, Sales, IT Professionals, and Executives about the latest mobile phone technologies for marketing and communication. http://mobilemarketingandtechnology.com/