SOURCE: W. L. Gore & Associates, Inc.

W. L. Gore & Associates, Inc.

August 06, 2009 12:10 ET

GORE™ RideOn® Cable Systems Announces Professional System

ELKTON, MD--(Marketwire - August 6, 2009) - W. L. Gore & Associates, Inc. has announced that the GORE™ RideOn® Professional Cable System will be available in the fall -- just in time for Eurobike and Interbike Trade shows. These are the same cables the professionals on SRAM's Pro Tour Teams rode as they dominated this year's Tour de France.

These cable systems have quickly become the talk of the pro circuit, earning kudos from top riders. Gore's novel semi-sealed cable system incorporates ferrules with ultra-long protective noses, Grub™ seals and superior low-friction coating technology to deliver a riding experience that lives up to the requirements of the most demanding cyclists.

As with all Gore products, the cables are subjected to rigorous testing both in the laboratory and on the road and trail. Their superior performance has earned GORE™ RideOn® Cable Systems their position as the cables of choice for SRAM® RED® groupsets.

"GORE™ RideOn® Cable Systems are the lowest friction, most durable cable systems available for the cycling world," said Lois Mabon, Global Product Manager of GORE™ RideOn® Cable Systems. "Gore's unique cable coating technology ensures quick, precise shifting -- regardless of riding conditions." Pro tour bikes typically go through harsh conditions including daily pressure washing and travelling through all types of weather conditions -- both during the race and when mounted to the top of a team car. Gore's professional system was designed to provide the best protection from the elements. Now it will be available for both pro and amateur cyclists.

The GORE™ RideOn® Professional System showcases Gore's latest cable coating technology, developed to complement the specially lubricated housing. The professional system, available with black or white 4mm housing, also includes Gore's uniquely designed ultra long-nosed ferrules to protect the cables, Grub™ seals to keep out contaminants and crimp caps.

The MSRP for the kit is $64.99. It will be available at top retailers in the US, UK, Europe and Canada. Kits will also be available online by September. For more information, visit rideoncables.com.

ABOUT W.L. GORE & ASSOCIATES, INC.: Perhaps best known for its consumer products like GORE-TEX® fabric, GORE BIKE WEAR™ and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, and employs approximately 8500 associates in 45 facilities throughout the world. For more information about W. L. Gore & Associates, Inc. and GORE products, call 1-800-431-GORE or visit www.rideoncables.com.

GORE, RIDE ON, GORE-TEX, GORE BIKE WEAR, ELIXIR and designs are trademarks of W. L. Gore & Associates, Inc. SRAM and RED are registered trademarks of SRAM Corporation.

©2009. W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, rideoncables.com

Contact Information

  • Lois Mabon
    GORE™ RideOn® Cable Systems
    Elkton, MD 21921
    Direct: (410) 506-7524
    Fax: (410) 506-2545
    Email Contact

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