SOURCE: Gorilla Nation Media, LLC

August 23, 2006 09:00 ET

Gorilla Nation Builds Broadband Capability With VideoDetective & SingingFool Exclusives

LOS ANGELES, CA -- (MARKET WIRE) -- August 23, 2006 -- Gorilla Nation recently added VideoDetective.com and SingingFool.com to its aggregated Video Vertical Market and will exclusively represent both sites to increase future online ad revenues from major brand marketers.

VideoDetective offers the world's largest selection of movie trailers, featuring the most complete, up-to-the-minute archive of film previews on the web, searchable by title, actor, genre, theatrical or home video (DVD) release dates. SingingFool presents a huge selection of music videos, provided directly from copyright holders, and offers members the ability to socialize through personalized pages with customized play lists.

"These two sites are important tent poles as we build out our streaming video capabilities," stated Aaron Broder, CEO and Co-founder of Gorilla Nation. "As more and more traditional TV spots migrate to the internet, and more advertisers utilize video messaging created especially for the web, we'll be well positioned to deliver both the eyeballs and marquee sites leading brand marketers desire."

While most online video ad networks require advertisers to purchase Run-of-Network (RON) or run blind across a particular content channel, Gorilla Nation provides extremely targeted media platforms through site-specific placements aligning an advertiser's message with the branded video content each site offers. The most common, emerging video units include 15 and 30 second pre-roll ads inserted before high-interest consumer-selected video content.

Gorilla Nation currently offers one of the largest pre-roll inventories available anywhere, with an emphasis on reaching the highly desirable 18-34 year-old young adult market. According to the comScore Media Metrix June '06 report, Gorilla's video sites currently stream in excess of 86 million video clips per month in front of over 6 Million unique viewers. Its young male sub-market is especially strong, comprising many video-oriented lifestyle sites, including CraveOnline.com, DoubleAgent.com, TeenHollywood.com, Rock.com and Music.com.

Gorilla Nation has implemented innovative online video programs for several Fortune 500 marketers, including Sprite, Turner and Warner Bros.

About Gorilla Nation Media, LLC

Gorilla Nation is the world's largest online advertising sales representation company. It exclusively represents over 400 leading web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, GN's expertise within select vertical markets provides advertising clients the ability to build customized, high impact, integrated, rich media programs across one or more properties to deliver superior audience reach. The company is committed to delivering exceptional customer service, optimization and execution on creative media and promotional programs. Founded in 2001, GN is headquartered in Los Angeles with offices in New York, Chicago, Detroit & Toronto. Gorilla Nation is a Pegasus Media internet company.

Contact Information

  • CONTACT:
    Frank Simonelli
    VP/Marketing
    Email Contact
    310.449.1890 x 251