SOURCE: Gorman Health Group

Gorman Health Group

May 22, 2013 09:28 ET

Gorman Health Group and AIS Health Unveil Two New Webinars in Reality Check Series This June

WASHINGTON, DC--(Marketwired - May 22, 2013) -  Gorman Health Group (GHG), the leading consulting firm and solutions provider in government health care programs, has announced exciting news for the month of June for anyone with a stake in government-sponsored health care.

Two new webinars will be offered in the "Reality Check Series," an ongoing series of paid and complimentary webinars regarding the controversial topics of Medicare Advantage and health reform through a partnership with Atlantic Information Services, Inc. (AIS). The webinars will take place in June; with a complimentary webinar on June 25th.

"Payers and providers must carefully consider the opportunities in front of them and consider the challenges. For health plans, the same 'standard' approaches to marketing will no longer ensure a solid market share. For providers that have invested in robust infrastructures, their long-term path to success may look much different than they originally thought. Our goal is to illuminate the challenges faced by both groups this June in our upcoming webinars," said Gorman Health Group Senior Vice President of Finance Bill MacBain.

Join GHG and its partner Bloom Marketing Group on Thursday, June 6th, for a deep dive into the necessary components of an effective Medicare Advantage (MA) go-to-market strategy that is geared to the new health reform environment. This webinar offers advice on how to ensure you are developing effective year-round marketing messaging. Participants will also receive actionable items on how to deploy a smarter, more streamlined year-round marketing approach. Visit to register at 50% off the original price. 

On Tuesday June 25th, join GHG Senior Vice President of Finance, Bill MacBain for a complimentary webinar during which he dissects the upcoming "reset" for federal ACO agreements, and provides a roadmap to feasible MA-focused exit strategies for ACOs, as well as a detailed look at what this will mean for the MA market. Visit for more information and registration information.

"Our partnership with AIS provides government health care stake holders the guidance, support and tools they need to serve as trusted partners for state and federal government health programs. This partnership also creates exciting benefits for members of the Point, our customizable knowledge utility, like preferred access to the AIS website content, tools, and resources - all in addition to what they already get as members of the Point," said Gorman Health Group Executive Chairman, John Gorman.

Learn more about the Reality Check Webinars and benefits for members of the Point here >>

About Gorman Health Group | Gorman Health Group is a national health care professional services and software company staffed by subject-matter experts, former health plan executives and seasoned regulators. For nearly 20 years, hundreds of clients serving millions of beneficiaries have leveraged the strategic counsel and technology solutions of GHG to maintain compliant operations, improve market position, and advance growth objectives. Learn more at

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