January 17, 2006 07:30 ET

GOT Corporation Releases Campaigner for Salesforce Version 2.1 Via the Salesforce.Com AppExchange

SAN FRANCISCO, CALIFORNIA--(CCNMatthews - Jan. 17, 2006) -

Campaigner for Salesforce already one of the most popular AppExchange applications

More than 150 on-demand business applications now available for test drive and deployment via the AppExchange

GOT Corporation, a leader in online marketing solutions and the first email marketing provider to partner with, today released Campaigner for Salesforce 2.1, the latest version of GOT's fully integrated email communication tool built on Salesforce's AppExchange platform.

Campaigner for Salesforce is already one of the most widely adopted AppExchange applications. More than 350 paying subscribers have signed up for the service since the AppExchange was announced. Campaigner for Salesforce 2.1 for AppExchange is immediately available for test drive and deployment at, in conjunction with the Salesforce Winter '06 release.

"Campaigner for Salesforce is a great example of an application that builds on Salesforce's core services and adds value for users by providing extra functionality and being tightly integrated," said Adam Gross, director, product marketing,

Campaigner for Salesforce 2.1 offers performance and feature enhancements including the ability to send multi-part formatted email campaigns simultaneously in HTML and text format. This improves the delivery and response rates of campaigns. This version also delivers improved reporting that further integrates Campaigner and Salesforce and offers users the best way to measure and track campaign results.

"The real value of this product is that it allows us to send an unlimited email volume from Salesforce and have the reports automatically update in our Salesforce accounts. This really extends the capability of Salesforce - a tool we rely on heavily," said David Hecht, Co-Founder of ServePath, a managed server hosting provider in San Francisco that has been a customer of since 2002.

"Campaigner for Salesforce continues to be one of the leading email campaign tools integrated with Salesforce," said Luc Vezina, Director of Product Management of GOT Corporation. "Our commitment to continually add new features and functionality, combined with its simplicity and tight integration, have made Campaigner for Salesforce the obvious first choice for customers seeking an email add-on."

Campaigner for Salesforce is a sophisticated and easy-to-use email communication tool that is seamlessly integrated with Salesforce. It helps customers and subscribers get more value out of their CRM investment by allowing them to deliver and measure large scale email communications from within Salesforce. Users can choose from sophisticated HTML templates, or on-the-fly template creation using a built-in WYSIWYG editor, to easily create sophisticated email messages that include trackable links and personalization. Campaigner for Salesforce tracks email response metrics directly in the Leads, Contacts, Campaigner Results and Campaign tabs so that users are aware of every send, open and click-through -- all without ever leaving their Salesforce account.

With AppExchange, customers now have access to new applications that bring the benefits of to an entire business, letting them manage and share all of their company information on-demand. Using AppExchange, companies can easily add any number of new on-demand applications to their existing Salesforce deployments, extending their success and making the full power and creativity of the customer, partner and developer community available with just a click.

Campaigner for Salesforce 2.1 for AppExchange is one of more than 150 applications created by, its customers and partners that are now available on the AppExchange, the world's first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. Launched today, AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into any account. AppExchange can be found at

About GOT Corporation

GOT Corporation™ offers Customer Relationship Marketing technology that allows organizations to move beyond traditional product-centric marketing to create relevant communications with customers resulting in long term, profitable relationships. GOT enables organizations to listen to their customers, measure what they are saying, and use their responses to interact with them one-to-one. The result is better customer intelligence, a personalized customer experience, and increased customer satisfaction. Founded in 1999, GOT provides technology to Yahoo! and; solutions to large corporate clients such as AT&T, GlaxoSmithKline, PriceWaterhouseCoopers and Speedo; and services thousands of small and medium-sized businesses. GOT is based in Montreal, with offices in Boca Raton and San Jose. More information at:

About is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange,'s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand apps at Customers can also take advantage of Successforce,'s world-class training, support, consulting and best practices offerings.

As of October 31, 2005, manages customer information for approximately 18,700 customers and approximately 351,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and AppExchange and Successforce are trademarks of, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

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