SOURCE: Bahlsen North America

Bahlsen North America

December 17, 2014 11:31 ET

Got Crappy Holiday Cookies? Bahlsen Wants to Save the Day With a Holiday Cookie Giveaway

EAST HANOVER, NJ--(Marketwired - December 17, 2014) - Are your holiday cookies tin-worthy or crumbled chaos? Did you forget to set the oven timer and burn your baked goodies? Do your adorable cookie cutouts look like unrecognizable blobs? Bahlsen, the largest family-owned cookie producer in the world, wants to rescue you from your less-than-perfect holiday cookies with its first ever holiday cookie exchange. The brand is launching its North American Twitter account, @BahlsenCookies, to make it as easy as possible for people to trade up to Bahlsen in their #CrappyCookieExchange!

From Wednesday, December 17 to Sunday, December 21, post your holiday cookie fails for a chance to receive a package of Bahlsen's fine baked confections. Fans and followers who post original photos of their crappy holiday cookies to Bahlsen North America's Facebook page ( or tweet them to the brand's newly launched Twitter (@BahlsenUS) with the hashtag #CrappyCookieExchange will be automatically entered into Bahlsen's Crappy Holiday Cookie Exchange. 25 lucky individuals will be randomly selected to receive their Bahlsen cookies just in time for December 25th.

"Understanding that baking isn't everyone's cup of tea and that the holiday rush can lead even the most seasoned baker to a burnt batch, we at Bahlsen wanted to take baking off your to-do plate," said Federico Meade, President, Bahlsen North America. "Our cookies are so beautifully crafted from the finest ingredients that you'll be proud to call them your own. If it can't be homemade, let it be baked by Bahlsen."

Bahlsen cookies are the ideal choice for an easy dessert during the busy holiday season. Not only do these affordable cookies taste delicious, they look just as beautiful as pricey bakery treats -- and they can be found right in the grocery store. Simply arrange assorted Bahlsen cookies on a platter and wrap festively for an attractive gift. Those in search of a better cookie experience have long turned to Bahlsen for the delectable tastes and fine textures that only come from the best ingredients and cookie craftsmanship. All Bahlsen cookies, holiday and everyday, are proud to be made with no preservatives or artificial colors and are non-GMO.

For a chance to win a free package of Bahlsen cookies, people must post an original photo of their ruined holiday cookies between December 17-21, 2014 on Bahlsen USA's Facebook page ( or tweet the photo to @BahlsenCookies with the hashtag #CrappyCookieExchange. (People can also email the photo during that same time period to Bahlsen will alert 25 winners on December 22 and must hear back with shipping information by December 23 in order to ship for pre-Christmas delivery. (U.S. residents 18 and over only. Limit one prize per person. Bahlsen NA reserves the right to verify identity). Photos may be used for promotional purposes. The sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook or Twitter.

For more information, please visit and be sure to "like" us on Facebook,

About Bahlsen North America
For 125 years, generations of the Bahlsen family have made European cookies enjoyed by generations of cookie lovers. Bahlsen's origins lie in the entrepreneurial spirit of its founder, Hermann Bahlsen, who launched his business in 1889 in Hanover, Germany, where his descendants carry on the company today. Proud to be known as the largest family-run cookie producer in the world, the Bahlsens maintain the twin standards that their grandfather established: traditional quality and innovative improvements. Bahlsen North America, headquartered in East Hanover, New Jersey, ensures that the brand continues to develop products that satisfy the North American taste profile. To find out more about Bahlsen North America, visit, become a fan on Facebook at, and follow on Twitter at @BahlsenCookies.

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