CHOICE HOTELS CANADA INC.

CHOICE HOTELS CANADA INC.

April 04, 2011 06:00 ET

Got Game? Follow the Cup With Choice Hotels!

Pick Your Players, Pile Up the Points and Score With Big Prizes!

TORONTO, ONTARIO--(Marketwire - April 4, 2011) - Follow the Cup, Choice Hotels Canada's second annual playoff hockey pool, is the cure for hockey fever this season. Sign up at followthecup.com from April 3 to April 13, 2011 for a chance to win big prizes for you and your friends.

Just pick your favourite 15 players from the 2011 playoff teams and you could win a hockey fan's once-in-a-lifetime dream prize consisting of a trip for four to a professional hockey city in Canada, accommodations, jerseys and tickets to a 2011/2012 regular season game.

"When you operate a hotel in Canada, you tend to meet a few hockey fans," says Tim Oldfield, managing director, Choice Hotels Canada. "Canadians love hockey, and we're proud to offer our guests a way to demonstrate their love for the game. Test your prognostication skills, pick your own team of playoff-bound players and feverishly follow their performance. It's that easy."

For official contest rules, and prizing details, visit followthecup.com.

Participants also have a chance to win a 52" LCD HD TV and 100,000 Choice Privileges points, valued at $500 and redeemable for hotel nights, flights, retail gift cards and more.

Signing up is simple and free: as soon as the final standings and playoff teams are determined (on or around April 3), visit www.followthecup.com and register and select your team. Deadline for sign-up is April 13 at 6:00 p.m., EST.

If you're not already a member of the Choice Privileges rewards program you can join at no cost and earn a 10-point lead by entering your card number in the pool.

About Choice Hotels Canada:

From Victoria, B.C., to St. John's, N.L., more than five million guests each year stay with Choice Hotels Canada™ (CHC). CHC is the nation's largest hotel franchisor, with 300 privately run properties currently open and under development, under seven brands: Comfort™, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, Econo Lodge® and Rodeway Inn®. In addition, via its Ascend Collection™ membership program, Canadians have upscale lodging options at historic, boutique and unique hotels. CHC properties are 100 per cent franchise owned and operated by individual hoteliers, entrepreneurs and lodging/hotel management companies. CHC offers comprehensive support services to its franchisees including sales, marketing, purchasing, reservations and other supportive services. CHC offers high-value lodging options ranging from limited to full service, in the economy to mid-scale markets. CHC is part of Choice Hotels International® which franchises 6,000 hotels in more than 30 countries and territories worldwide. CHC is represented in every major and most secondary markets across all provinces, conveniently located near major airports and highways, shopping centres, entertainment districts and tourist attractions. For reservations call 800.4CHOICE (800.424.6423) / 800.BO.RÊVES (800.267.3837) or visit choicehotels.ca.

Choice Hotels, Choice Hotels Canada, Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge, Rodeway Inn, Ascend Collection and 800.4CHOICE and 800.BO.RÊVES are proprietary trademarks and service marks of Choice Hotels International, Inc.

©2011 Choice Hotels Canada Inc. All rights reserved.

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