Naked Boxer Brief Clothing Inc.

Naked Boxer Brief Clothing Inc.

September 28, 2010 13:31 ET

Gotstyle Gets Naked™

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 28, 2010) -

Editors Note: There is a photo associated with this press release.

Toronto media are invited to attend a private reception in celebration of Naked Boxer Brief's ™ arrival in Toronto with live Naked ™ male models at Gotstyle's new location from 6:30 PM – 9:30 PM, Wednesday, September 29, 2010 hosted by Bruce Turner, Spokesperson and Model, plus Advisor to the Board, for Naked Boxer Brief ™ and Host of Style by Jury (W Network).

"We are excited to be launching Naked Boxer Brief ™ at our new store, it fits in perfectly with our philosophy of dressing the different lifestyles for men - casual, social and business. For any social occasion, the briefs offer a sexy yet comfortable alternative to regular underwear and they help set the tone for the evening ahead!" explains Melissa Austria, Founder of Gotstyle.

"I'm honoured to represent Naked Boxer Brief's ™ arrival into the Toronto market. We have a great event planed for Wednesday at Gotstyle and look forward to inviting Toronto to Get Naked ™," says Turner.

Event Specifics

Host: Bruce Turner – Spokesperson, Model & Advisor, Naked Boxer Brief ™

Private Reception with live Naked ™ male models, beverages, appetizers and DJ

When: 6:30 PM – 9:30 PM, Wednesday, September 29, 2010

Where: Gotstyle - 60 Bathurst St., Toronto, ON (note this is a new address)


About Naked Boxer Brief ™

Launching in the last half of September 2010 at Boys' Co. (Vancouver), Gotstyle (Toronto) and Holt Renfrew (Vancouver and Toronto), Naked Boxer Brief ™ is Canada's newest and sexiest high fashion Men's underwear line. Made with an Italian knit microfiber fabric produced using distilled water from the Italian Alps and assembled in Vancouver with a seamless design and no tags, it feels like you're wearing nothing at all. Three styles are available in white (available only at Holt Renfrew) and black: Boxer, Boxer Brief, and Brief. Each garment is presented in a simple, elegant gift box produced in Vancouver.

Naked Boxer Brief ™ originally debuted on CBC's reality TV Show, Dragon's Den on September 30, 2009. Unsuccessful at striking a deal on the show, Founder Joel Primus soon after had a chance encounter with Canada's top aviation marketing expert, Ross Brown. The two joined forces to prove the Dragon's wrong, convincing WestJet co-founder, Tim Morgan, to help finance the start up and join their Board, plus Bruce Turner, Host of Style by Jury (W Network, NBC), to join their team as Spokesperson, Model and Advisor. See "Our Story" for further background.

To view the photo associated with this press release, please visit the following link:

Contact Information

  • Naked Boxer Brief Clothing Inc.
    Joel Primus
    President and CEO
    1 (877) 592-4767 (Pacific time zone)
    Naked Boxer Brief Clothing Inc.
    Bruce Turner
    Spokesperson, Model and Advisor
    1 (877) 592-4767 (Eastern time zone)
    Naked Boxer Brief Clothing Inc.
    Summer Dhillon
    1 (604) 614-4609 (Pacific time zone)
    Naked Boxer Brief Clothing Inc.
    309-2684 McCallum Rd
    Abbotsford BC V2S 6V7
    Twitter: @NakedBoxerBrief @Bruce_Turner