SOURCE: Gottaplay Interactive, Inc.

July 31, 2006 06:00 ET

Gottaplay Interactive, Inc. Strategically Positions for Largest Growing Segment of Gaming Demand: Mobile Gaming

CEO Sees Online Games and Mobile Game Services as a Strategic Fit to Current Video Game Rental Business

GIG HARBOR, WA -- (MARKET WIRE) -- July 31, 2006 -- Gottaplay Interactive, Inc. (OTCBB: GTAP) -- announced today its general plan and vision for the Company's growth over the next 12 months related to organic and acquisition growth strategies.

John P. Gorst, Chief Executive Officer of Gottaplay Interactive, Inc. announces:

"Our business is playing games, whether the game media resides on a DVD for portable and stationary game consoles or PC's, digital downloads, online play or mobile wireless, our business is gaming. Our mission is to become the premium online game portal for hard-core and casual-gamers within the 18-34 demographic, regardless of platform or device the end customer may use. Through our portal, gamers will be able to rent, buy, download, play online on any platform anytime anywhere. Our objectives are to provide value, convenience and fast delivery to gamers everywhere. With 150 million 'gamers' in the United States, Gottaplay has the ability to attract users from almost every medium and outlet available, bringing them together to co-exist within one premium gaming site.

Up until recently, video game rentals have focused primarily on marketing to hard-core gamers and, as a result, the exposure to casual-gamers has been limited. There are over 200 million cell phone users in the United States. Currently, 3-5% of these users download and play games on their mobile phone. In addition, there are over 100 million online/PC gamers in the United States. These combined segments make up the casual-gamer market. Our vision is to bring all the gamers together to one location where both the hard-core and casual-gamer alike can gain access and be exposed to whatever type of gaming medium they choose. This provides greater cross-sell opportunities for our company and will allow us to capture approximately 3-5% share of market over the next 2-3 years.

In addition to our organic growth generated through various direct and indirect marketing channels, we have developed an aggressive acquisition strategy centered around specifically targeted technology companies in the mobile, online game, and game development companies, which produce games for all three platforms.

There are many opportunities existing within the gaming environment and our vision is to integrate them, resulting in rapid expansion, presence, and significant growth throughout all major gaming platforms."

About Gottaplay Interactive, Inc.

Gottaplay Interactive is a leading online gaming rental company. It features free home delivery and unlimited access to an extensive gaming library for a flat monthly fee. No due dates, No late fees -- it is simple, economical and convenient. From multiple distribution centers games are delivered by mail throughout the U.S.

Forward-Looking Statements

Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected in such forward-looking statements. These risks, assumptions and uncertainties include: the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly-acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact Information

  • Investor Inquiries Contact:

    Capital Group Communications, Inc. ("CGC")
    Richard Carpenter
    George Carpenter
    Tel: 415-332-7200