SOURCE: Advanced Nutrient Science

Advanced Nutrient Science

November 12, 2013 09:00 ET

Gourmet Cheesecake Protein Bar Takes Clean Nutrition to a Flavorful New Platform

LARGO, FL--(Marketwired - Nov 12, 2013) - Pure Protein bar entrepreneur, David McCabe, is debuting his latest natural protein bar phenomenon this month, the Gourmet Cheesecake Protein Bar.

"We've waited a long time to introduce this bar," said McCabe, CEO of Advanced Nutrient Science who is known as the "bar man" throughout the nutrition sports industry. "The Gourmet Cheesecake Protein Bar is the next generation of clean protein; the formula we have developed is ultra healthy but really tastes good, too, and that's what makes it different from other nutrition bars currently in the marketplace," he added.

In 1995, McCabe was the first to create and market a high protein, low carbohydrate nutrition bar (Pure Protein bar) that launched the low-carb, high-protein functional foods craze. McCabe's newest innovation with the Gourmet Cheesecake Protein Bar taps into the latest natural high-protein, gluten-free nutrition trend.

"Pure Protein bar was ideal for the sports nutrition industry, but it's the right time to develop something that really appeals to the average person struggling with making healthy food choices," said McCabe. "The Gourmet Cheesecake Protein Bar is designed for the person who wants to eat clean, natural and healthy but easily caves to the sweet tooth."

Gourmet Cheesecake Protein Bar is gluten-free, isolate protein hormone-free (rBST and rBGH free), contains no soy or sugar alcohol; is low in net carbs and high in fiber and protein (17-19 grams of fiber per bar and 20 grams of isolate protein per bar). The bars are naturally sweetened with Stevia and monk fruit, and come in three cheesecake flavors including: Strawberry Supreme, Chocolate Chip Cookie Dough and Chocolate Peanut Butter (MSRP: $2.79 per bar).

Interest and orders for the Gourmet Cheesecake Protein Bar have been rolling in nationwide to McCabe's Largo, Fla., headquarters from major retail chains including: GNC, The Vitamin Shoppe and Vitamin World.

"Cheesecake is one of the most popular desserts in the world. The timing is right for a bar like this," said McCabe. "Healthy no longer needs to taste bad. We've found a way to allow people to indulge without wrecking their waistlines."

For more on the Gourmet Cheesecake Protein Bar, visit Advanced Nutrient Science: http://www.nutrientscience.com/CheesecakeBars.html.

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