Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

March 04, 2011 15:05 ET

Government of Canada Helps Ontario Ginseng Growers Association Boosting Competitiveness in Global Markets

SIMCOE, ONTARIO--(Marketwire - March 4, 2011) - Canadian ginseng will get a promotion boost in lucrative Asian markets, including Hong Kong, with an investment of more than $63,000, announced Minister of Human Resources and Skills Development, Diane Finley, on behalf of Agriculture Minister Gerry Ritz.

"Enabling Ontario ginseng growers to better promote Canadian ginseng in international markets benefits the entire value chain and stimulates the local economy," said Minister Finley. "Our ginseng growers are a great example of how an industry is able to take advantage of emerging markets and continue to drive our economy."

The investment will be used by the Ontario Ginseng Growers Association, a non-profit organization of producers. This investment will help strengthen the position of Canadian ginseng in the established export markets of Hong Kong, Mainland China and Taiwan and to uncover new markets.

"We are very pleased to receive this funding and continued support from Agriculture and Agri-Food Canada, as it has enabled us to brand our product, engage new customers and develop promotional strategies for Ontario ginseng in Asian markets," said Marvin Karges, Executive Director of the Ontario Ginseng Growers Association.

Canadian ginseng has long been recognized in Asia for its healing properties and superior quality. Long before the arrival of European settlers, Aboriginals originally used Canadian ginseng for its healing properties and appreciated it for its cooling effect that helped to relieve stress, calm the body and strengthen internal organs. Research studies are being conducted for Canadian ginseng in the treatment of Type 2 diabetes, prevention of respiratory infections, and improvement of memory, as well as leading edge work on breast and prostate cancer.

Canadian ginseng exports reached $95.3 Million in 2009; 3.4 million kgs of roots were exported in 2009. Exports in 2009 increased significantly from 2008 (exports in 2008 amounted to $70.2 Million), making Canada the leading exporter of North American ginseng in the world.

This investment is provided through the $88 million AgriMarketing Program, under Growing Forward, which helps industry associations implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    613-773-7972
    1-866-345-7972
    or
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary
    613-773-1059