Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

November 10, 2010 12:14 ET

Government of Canada Invests to Create New Market Opportunities at Farmfair International

OTTAWA, ONTARIO--(Marketwire - Nov. 10, 2010) - The Government of Canada is helping Northlands Park showcase Farmfair International's status as a top business destination for the international livestock industry. A $40,000 investment was announced today by Member of Parliament Brian Storseth (Westlock-St. Paul), on behalf of Agriculture Minister Gerry Ritz, for Northlands Park to promote the event and establish the International AgBusiness Centre (IABC).

"Farmfair International is among North America's premiere agriculture showcases," said Mr. Storseth. "By helping to bring buyers and sellers together at Farmfair's International AgBusiness Centre, this Government is supporting the creation of new opportunities for Canadian farmers and exporters."

Farmfair International is taking place from November 5 - 14, in Edmonton, Alberta. Each year, Farmfair showcases over 1,000 head of cattle, with thousands of guests attending the fair to show and sell top quality livestock. In 2009, the event attracted 970 exhibitors and approximately 80,000 visitors.

"Northlands has been an anchor in Edmonton for more than 130 years, and everything we do is about the community and partnerships," said Richard L. Andersen, Northlands President and Chief Executive Officer. "Funding from governments is crucial to organizations like us to deliver community-minded events like Farmfair and we sincerely appreciate the opportunity to continue our partnership with the Government of Canada."

The IABC will educate, showcase and facilitate the exchange of Canadian and Alberta Agriculture industry knowledge and genetics within national and international markets. The centre provides a meeting place for international exporters and buyers of Canadian genetics to conduct business while interacting with domestic and international partners. In 2009, 70 international guests representing 12 different countries came to Farmfair.

This investment is provided through the AgriMarketing program, which helps producers and processors increase exports of Canada's safe, high-quality products around the world. The program helps implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary