Human Resources and Skills Development Canada

Human Resources and Skills Development Canada

November 26, 2010 11:00 ET

Government of Canada Supports Youth Employment Research in Rural Manitoba and the Brandon Area

BRANDON, MANITOBA --(Marketwire - Nov. 26, 2010) - With support from the Government of Canada, Brandon University and the Optimist Club of Brandon will conduct research on youth participation in the local job market. Mr. Merv Tweed, Member of Parliament for Brandon–Souris, made the announcement today on behalf of the Honourable Diane Finley, Minister of Human Resources and Skills Development.

"For many young Canadians, making the transition to the job market is a challenge, especially in today's environment," said Mr. Tweed. "That's why our government is ensuring youth have opportunities to succeed through support for initiatives like this youth employment research study."

With assistance from the federal Skills Link program, the Brandon University Centre for Aboriginal and Rural Education Studies (BU CARES) will conduct research to identify employment opportunities and barriers for youth in rural Manitoba and the Brandon area. Based on the findings, a five-year plan will be developed for 11 rural communities to address youth employment issues. The Optimist Club of Brandon, working in cooperation with Brandon University, will produce a similar community plan for the Brandon area.

Skills Link helps youth facing barriers to employment, such as single parents, Aboriginal youth, youth with disabilities, recent immigrants, youth living in rural and remote areas, and youth who have dropped out of high school.

Brandon University and the Optimst Club of Brandon will receive a combined total of over $92,000 in federal Skills Link funding to support the study.

This news release is available in alternative formats upon request.


As part of the Government of Canada's Youth Employment Strategy, the Skills Link program is one of three programs that help young Canadians, particularly those facing barriers to employment, obtain career information, develop skills, gain work experience, find good jobs and stay employed. The other two programs are Summer Work Experience and Career Focus.

Skills Link helps youth between 15 and 30 years of age who are not receiving Employment Insurance benefits develop basic and advanced employment skills. It assists participants through a coordinated, client-centred approach that offers longer-term supports and services tailored to their specific needs to help them find and keep a job.

Through the 2010 "Jobs and Growth Budget," the Government of Canada committed an additional $60 million to the Skills Link and Career Focus programs. This additional one-time investment will enable more young Canadians to gain the experience and skills they need to successfully participate in the job market while the economy recovers.

Youth employment programs are also part of the Government of Canada's strategy to create the best educated, most skilled and most flexible workforce in the world. The Government underscored its commitment to this strategy in Canada's Economic Action Plan. A key component of the Plan is to create more and better opportunities for Canadian workers through skills development. To learn more about Canada's Economic Action Plan, visit

The Skills Link program is delivered by Service Canada, which provides one-stop personalized services for Government of Canada programs, services and benefits. For more information about this program, visit, call 1 800 O-Canada or drop by your local Service Canada Centre.

Contact Information

  • Office of Minister Finley
    Michelle Bakos
    Press Secretary
    Human Resources and Skills Development Canada
    Media Relations Office