Government of Canada

Government of Canada

April 27, 2009 12:56 ET

Government of Canada Announces Major Contribution for Le Festival d'ete de Quebec

QUEBEC CITY, QUEBEC--(Marketwire - April 27, 2009) - The Honourable Josee Verner, Minister of Intergovernmental Affairs, President of the Queen's Privy Council for Canada, Minister for La Francophonie and Minister responsible for the Quebec Region, today announced the Government of Canada's investment of close to $3 million to support Le Festival d'ete de Quebec.

"We are very pleased to announce this funding for Le Festival d'ete de Quebec," said Minister Verner. "The impact on the local economy has reached new heights for this annual event, contributing $62 million in one season alone. The average stay for international visitors is just over three nights, which means our hotels, restaurants, retailers and other businesses benefit greatly from these revenues."

The Marquee Tourism Events Program (MTEP) is a Government of Canada initiative under Canada's Economic Action Plan designed to provide $100 million in funding over two years for marquee tourism events in support of the visitor economy. This program will help events that attract a large number of international visitors to maintain and enhance their appeal. It will also help events that are established nationally to gain an international presence.

The Program is divided into several funding streams - beginning with the Summer 2009 one-time injection of funds. A call for proposals with a deadline of May 8, 2009, has been issued for tourism events that meet the eligibility criteria for the next phase of the program. An additional call for proposals will be announced in fall 2009.

"We are happy that the federal government is recognizing, through this contribution, that major events are an industry that creates wealth and are an essential part of the country's economic activity," declared Marie-France Poulin, Chairman of the Board of Le Festival d'ete de Quebec. "This additional financing will permit the Festival to invest in programming in order to continue to offer exclusive and groundbreaking entertainment that will contribute to Quebec's international reputation."

Le Festival d'ete de Quebec, which will be celebrating its 42nd year, transforms the oldest fortified city in North America into a huge outdoor stage for music and art lovers of all ages. The Festival will be directing this injection of funding into enhancing programming, improving international marketing and promotional activities and adding a new feature. This new feature, La Place de la famille, includes new and exciting recreational and educational activities for families.

The recipients of this funding stream put forth proposals to the Government of Canada that met the eligibility criteria and objectives of the program. Other annual, Canadian marquee tourism events, well-known on the international stage, have also been granted funding under the Summer 2009 MTEP funding stream. Today's other recipients of the Summer 2009 funding stream are:

- The Calgary Stampede,

- The Charlottetown Festival,

- The Edmonton International Fringe Theatre Festival,

- Le Festival International de Jazz de Montreal,

- The Shaw Festival,

- The Stratford Shakespeare Festival, and

- The Toronto International Film Festival.

The MTEP complements the numerous federally funded, tourism-related programs that are part of the Government of Canada's Economic Action Plan. These programs, which provide measures to support Canada's economy, stimulate the growth of tourism and contribute to the development of Canada's visitor economy over the long term, include:

- $40 million over two years to the Canadian Tourism Commission for domestic and international marketing; and

- $150 million over two years for national parks and historic sites.

For more information, please visit the Industry Canada website at http://www.ic.gc.ca/eic/site/dsib-tour.nsf/eng/home.

Contact Information

  • Industry Canada
    Media Relations
    613-943-2502
    or
    Office of the Honourable Diane Ablonczy
    Minister of State (Small Business and Tourism)
    Catherine Godbout
    613-947-5856
    613-668-5406 (cell)