Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

July 13, 2011 09:53 ET

Government of Canada Boosting Blueberry Opportunities

MINTO, NEW BRUNSWICK--(Marketwire - July 13, 2011) - Blueberry growers in New Brunswick and across Canada will be able to capitalize on more marketing opportunities thanks to the latest investment in research by the Government of Canada. Fisheries and Oceans Minister Keith Ashfield, on behalf of Agriculture Minister Gerry Ritz, announced today that BioAtlantech will receive more than $1 million to study the health benefits of wild blueberries and develop innovative ways of including wild blueberries in processed food to increase demand.

"We already know blueberries are a super food – both for our health and as a profitable crop," said Minister Ashfield. "This investment will help discover new health benefits and new economic opportunities for the blueberry industry by bringing together leaders in agricultural and medical research."

This project will study the health benefits of blueberries and provide the tools to expand wild blueberry biomedical research in the international scientific community. This project will increase global demand for wild blueberries by developing new and improved products and processing technology leading to a range of commercial opportunities for wild blueberries in the health sector.

"This is good news for blueberry growers, producers and consumers," says John Argall, Executive Director, BioAtlantech. "This research will go a long way in defining how many blueberries we actually need to eat in order to get the maximum benefits and will also help us develop blueberry products that are truly healthful."

This project is funded under the Developing Innovative Agri-Products (DIAP) initiative, which is delivered by the Growing Forward framework under the Agri-Innovations program, a $158 million five-year program announced to support industry-led science and technology projects.

For more information on Agriculture and Agri-Food Canada's programs visit www.agr.gc.ca.

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario
    613-773-7972
    1-866-345-7972

    Meagan Murdoch
    Director of Communications
    The Office of the Honourable Gerry Ritz
    613-773-1059