Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

August 17, 2011 12:43 ET

Government of Canada Boosts International Marketing Opportunities at Expo Quebec

QUÉBEC CITY, QUEBEC--(Marketwire - Aug. 17, 2011) - The Government of Canada is helping increase international sales of Canadian agricultural products by investing in Expo Québec. On behalf of Agriculture Minister Gerry Ritz, Jacques Gourde, Member of Parliament for Lotbinière-Chutes-de-la-Chaudière, today announced an investment of up to $150,000 for this event, which brings international buyers to Canada to experience the quality and diversity of Canadian agri-food products.

"Our Government is proud to support Expo Québec and Quebec agriculture. Quebec agriculture and the sale of products from this region are important drivers of our economy," said Mr. Gourde. "Our Government is continuously investing to open new markets and increase earnings for our farmers."

The Government of Canada's investment in Expo Québec's "Rendez-vous laitier" will highlight our world-class dairy genetics. As well, support for "Des innovations savoureuses" will shine a spotlight on a variety of Canadian agricultural products from different provinces and innovative developments from Agriculture and Agri-Food Canada research centres across Canada.

Expo Québec's international development strategy, including the creation of its business centre, has played an important role in encouraging the growth of trade in cattle and dairy genetics. Over the last three years, thanks to the establishment of this business centre, Expo Québec has enabled the signing of commercial agreements for several millions of dollars and the export of thousands of dairy cattle to foreign countries.

"Agriculture and Agri-Food Canada has significantly contributed to our development for a number of years by supporting our initiatives aimed at promoting and increasing the value of Canadian agriculture and agri0-food products," said Mark Sparrow, General Manager of ExpoCité. "We are proud that the most important agricultural fair in Quebec is recognized by the Government of Canada and we sincerely thank the Minister and his team," said Mr. Sparrow.

This investment is provided through the $88 million AgriMarketing program, under Growing Forward, which helps industry associations implement long-term international strategies including activities such as international market development, industry-to-industry trade advocacy, and consumer awareness and branding.

The Government of Canada has also developed the Canada Brand initiative to help the Canadian agriculture, agri-food, fish and seafood sector distinguish itself from key competitors in international markets. The Canada Brand encourages buyers overseas to link Canadian products with quality, commitment, trustworthiness and the clean land and water for which Canada is known.

Tools and promotional products, including a stylized maple leaf logo, are available to registered Canada Brand members, including Expo Québec, to help them develop marketing strategies and activities adapted to their own circumstances.

To find out more about the AgriMarketing program or the Canada Brand international strategy, visit: or

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario

    Margaux Stastny
    Director of Operations
    The Office of the Honourable Christian Paradis