Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

November 22, 2010 14:08 ET

Government of Canada Helps Bring the World to 40th Canadian Western Agribition

OTTAWA, ONTARIO--(Marketwire - Nov. 22, 2010) - Canadian Western Agribition (CWA) officially kicks off today and the Government of Canada is helping ensure the event continues to shine as one of the world's top agricultural shows. Agriculture Minister Gerry Ritz today announced an investment of $150,000 for CWA to promote itself abroad and establish a business centre at the show.

"Canadian Western Agribition is among the world's premier agricultural events, and our Government is proud to help it create new business opportunities between our exporters and international buyers," said Minister Ritz. "Through this investment, our Government is proud to help promote Canada's top quality livestock, agricultural products, and technologies to international markets."

This year marks the 40th edition of CWA, which takes place from November 22 to November 27, in Regina, Saskatchewan. In 2009, CWA attracted 136,400 visitors and auction sales totalled more than $2.2 million.

"This investment provided by the Government of Canada plays an integral part in our ongoing efforts to market Canadian agricultural products and services to the world," said CWA CEO and General Manager Jason R. Pollock. "Without this support, Agribition would not be as successful marketing itself to an international audience."

This investment will enable CWA to undertake a variety of international promotional efforts, including marketing campaigns that brand the show as a marketplace for high quality Canadian exports.

The investment will also help CWA's International Business Centre offer a welcoming, professional venue for Canadian exporters and international buyers to meet and do business. This year, the centre has increased the number of livestock breed presentations to attract more business from international buyers. In 2009, more than 700 international guests representing 71 countries and 21 U.S. states registered at the centre.

This investment is provided through the AgriMarketing program, which helps producers and processors increase exports of Canada's safe, high-quality products around the world. The program helps implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    The Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary