Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

January 24, 2012 12:40 ET

Government of Canada Helps Food and Beverage Exporters Boost Exports

SPRUCE GROVE, ALBERTA--(Marketwire - Jan. 24, 2012) - Canada's food and beverage industry will be well represented at some of the biggest and most prestigious food shows in the world thanks to support from the Government of Canada. David Anderson, Parliamentary Secretary to the Minister of Natural Resources and for the Canadian Wheat Board and Member of Parliament (Cypress Hills - Grasslands), on behalf of Agriculture Minister Gerry Ritz, today announced funding of over $600,000 for Food Beverage Canada (FBC) to expand sales and product awareness.

"Our Government's top priority remains the economy, and Canada's food and beverage industry plays an important role in creating jobs and keeping our economy strong," said Parliamentary Secretary Anderson. "Our Government is proud to work together with Canada's food and beverage exporters to strengthen their businesses by increasing their marketing capacity and showcasing their world-class products."

This investment will allow FBC to help lead a joint trade mission to the Gulfood Show next month in Dubai, where they will bring Canadian companies to showcase their products at the world's largest annual food and hospitality show. The funding has allowed FBC to extend its marketing through other key international food and beverage shows, including Anuga and the Hong Kong Food Expo.

"FBC is very grateful for the funding support that helps us achieve our long term international goals for value-added small and medium sized companies," said Wendy Hindle, Executive Director of FBC. "This investment enables us to continue to offer programs that work to maintain and develop markets around the world. Without this support it would be very difficult for smaller companies to be competitive in a global market."

Canada's food and beverage processing industry is the country's largest manufacturing industry, in terms of value of production and employment, and is the largest manufacturing employer in rural areas across Canada. Exports of processed food and beverage products totalled $20.8 billion in 2010, and reached some 180 countries.

FBC is a non-profit industry association with a mandate to unite the international marketing efforts of the food processing industry while assisting companies in their efforts to become export ready and export capable.

Today's announcement is part of an $88-million investment provided over four years through the AgriMarketing program under Growing Forward, which helps industry implement long-term international strategies including activities such as international market development, industry-to-industry trade advocacy, and consumer awareness and branding.

As a recipient of AgriMarketing funds, FBC will help brand Canadian agricultural products around the world, building greater recognition for the quality, safety advantages and environmental benefits of Canadian products. Tools and promotional items are available to these organizations as registered Canada Brand members to help develop their marketing strategies and activities.

To find out more about the AgriMarketing Program or the Canada Brand international strategy, visit: or

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario

    Meagan Murdoch
    Director of Communications
    The Office of the Honourable Gerry Ritz