Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

December 17, 2012 10:28 ET

Government of Canada Helps Ginseng Growers Expand New Market Opportunities

SIMCOE, ONTARIO--(Marketwire - Dec. 17, 2012) - Canada's ginseng growers will benefit from new market opportunities thanks to the Harper Government. The Honourable Diane Finley, Minister of Human Resources and Skills Development and Member of Parliament (Haldimand-Norfolk), on behalf of Agriculture Minister Gerry Ritz, today announced an investment to the Ontario Ginseng Growers Association (OGGA) to help increase the industry's sales in lucrative Asian markets, including Hong Kong, China and Taiwan.

"Our Government's top priority remains the economy, and Canada's agriculture and agri-food industry plays an important role in creating jobs and keeping our economy strong," said Minister Finley. "Canada's ginseng growers are a great example of how an industry is able to take advantage of emerging markets, which increases their bottom line and contributes to a strong economy."

The OGGA, a non-profit organization of producers, will use the investment of $80,000 to establish Canada as a high-quality producer of ginseng products in Asian export markets. The OGGA will develop a sound brand presence by attending food and trade shows and engaging mid-size retailers about sourcing Canadian ginseng directly from Canadian growers. Canadian ginseng exports reached $72.8 million in 2011, with 1.6 million kilograms of roots exported, and has long been recognized for its superior quality.

"The AgriMarketing and Canada Brand initiatives provide an important source of funding and services for the Ontario Ginseng Growers Association to access new and existing markets on behalf of our 120 members," said OGGA Executive Director Marvin Karges. "These programs, when matched with OGGA funding, provide for communication and promotional initiatives in Asian markets where 90 per cent of our product is sold. We want consumers to know that Canadian ginseng growers provide the highest-quality North American ginseng in the world, and we appreciate the assistance these federal programs provide."

Through the AgriMarketing Program under Growing Forward, the Harper Government is investing $88 million to help industry implement long-term international strategies, including international market development, industry-to-industry trade advocacy, and consumer awareness and branding activities.

The Harper Government has identified market development as a priority under Growing Forward 2, and this announcement is another example of what is being done to enhance competitiveness and drive innovation and long-term growth in Canadian agriculture.

To find out more about the AgriMarketing Program, please visit www.agr.gc.ca/agrimarketing.

To find out more about the Ontario Ginseng Growers Association, please visit www.ginsengontario.com.

Contact Information

  • Media Relations
    Agriculture and Agri-Food Canada
    Ottawa, Ontario
    613-773-7972
    1-866-345-7972

    Jeff English
    Press Secretary
    The Office of the Honourable Gerry Ritz
    613-773-1059
    jeffrey.english@agr.gc.ca