Agriculture and Agri-Food Canada

Agriculture and Agri-Food Canada

March 29, 2011 15:07 ET

Government of Canada Helps Grow Canada's Horticulture Markets

OTTAWA, ONTARIO--(Marketwire - March 11, 2011) - The Government of Canada is investing more than $65,000 to help the Canadian Nursery Landscape Association raise the profile of Canadian horticulture products, announced Niagara West-Glanbrook MP Dean Allison on behalf of Agriculture Minister Gerry Ritz.

"Canada grows a wide variety of high-quality horticultural products, and it is important to actively promote them," said MP Allison. "This investment will allow the industry to build on its success and pursue new marketing opportunities."

The Canadian Nursery Landscape Association will use this investment to support a variety of marketing activities that include the ongoing development of the Canada Brand for Canadian-grown nursery stock, participation at the International Plant Fair in Germany, and the development of a promotional strategy for the sector's buy-sell web portal.

"This support from the Government of Canada allows our industry to effectively explore and access foreign markets that we would not otherwise have the capacity to do on our own," said Victor Santacruz, Executive Director of the Canadian Nursery Landscape Association. "This project allows our industry to better manage our foreign trade exploration and risks by developing market studies, trade missions and intelligence specific to our industry."

The Canadian Nursery Landscape Association represents 650 nursery growers and more than 3,000 companies throughout the country. The nursery industry in Canada consists of more than one thousand nurseries selling trees, shrubs, seedlings and plants valued at $610 million. In 2008, the industry's total exports were valued at $22 million at the farm gate, with 99 per cent going to the United States.

This federal investment is provided through the $88 million AgriMarketing program, under Growing Forward, which helps industry associations implement long-term international strategies which include activities such as international market development, consumer awareness and branding and industry-to-industry trade advocacy.

To find out more about this program, visit: www.agr.gc.ca/agrimarketing.

Contact Information

  • Agriculture and Agri-Food Canada
    Ottawa, Ontario
    Media Relations
    613-773-7972
    1-866-345-7972

    Office of the Honourable Gerry Ritz
    Meagan Murdoch
    Press Secretary
    613-773-1059